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Unilever Raises Bar for Accessibility with Degree Inclusive

UNILEVER, THE BRITISH consumer goods company behind the Degree antiperspirant brand, recently unveiled Degree Inclusive, claiming it’s the world’s first deodorant designed for people with disabilities.

The target demographic meant Unilever had to meet some unique design requirements. Here’s how the company describes them:

“Degree Inclusive’s hooked container is designed for one-handed usage. Enhanced grip placement and magnetic ‘click’ closures make it easier for users with limited grip or sight to remove and replace the cap. A larger roll-on applicator means the product reaches a greater surface area per swipe.”

Read more from Unilever here.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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