Categories: Beer Wine Spirits and CannabisBeverageInnovationResearchShopper Insights

White Coffee brand adds taste of Jim Beam to new line up

The popularity of bourbon is rising, and White Coffee has joined the movement and partnered with Jim Beam to create a No. 1 selling bourbon coffee line, Jim Beam Bourbon flavored coffees.

The flavored line includes five varieties, that come in single serve and 12 oz. ground coffees:

Jim Beam Original is a subtle caramel and vanilla flavor
Bourbon Vanilla features tones of caramel and sweet vanilla
Cinnamon Stick is a bold and spicy coffee taste with the taste of cinnamon.
Spiced Honey has medium coffee with sweet honey and savory spice flavors.
Signature Dark Roast is a smooth and rich coffee taste.

The Jim Beam Coffee varieties will be available at nationwide retailers later this spring.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.