Sparkling lemonade arrives in time for summer

Summer days are right around the corner and a new sparkling lemonade is hitting stores across the country just in time.

Lemon Lemon, a sparkling lemonade from PepsiCo comes in a 12 oz. aluminum can in three different flavors—Original, Peach and Blackberry.

“The contemporary striped packaging was designed in-house by PepsiCo’s Global Design Group, and the varied stripe colors highlight each Lemon Lemon flavor,” says Lemon Lemon spokesman, Brian Tsao.

Lemon Lemon plans to host an exclusive floating picnic on the Hornblower Infinity Yacht in New York on May 24. The event will feature a special performance by singer and songwriter Calum Scott.

“Lemon Lemon is the perfect refreshment when you’re looking to escape from the day-to-day grind,” says Rosemarie Iannucci, marketing director, PepsiCo. “We are excited to kick-off summer with a Lemon Lemon floating picnic, encouraging New Yorkers to relax, recharge and reconnect with those around you.”

The beverages are now available in the U.S., Canada and Western Europe.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.