PAC 2017 Global Leadership Awards

PAC, Packaging Consortium, developed its PAC Global Leadership Awards to celebrate excellence in all formats of packaging, in branding and graphic design, in technical aspects and in sustainability. The contest gives industry-based, peer recognition. This is part two of two of the Global Leadership Awards coverage. The Best of Show winners were featured in the Premiere Issue (February) of BXP magazine. The winners of the PAC Global Leadership Awards were recognized at the 2017 Package Design Matters Conference at the Awards Gala in Bonita Springs, Florida on Jan. 24. 

Part 2

 

Gold

Brand Revitalization— Food & Beverage

For: Modelez InternationalHalls

By: Davis

Halls

The Halls bags were designed to have a predominately white back panel, so that the degree of ink used could be reduced to produce the packaging. The new design stands out on shelf among other sets with its cleanliness of the color and print.

 

Gold

Brand Revitalization— Food & Beverage

waterFor: Muskoka Springs Natural Spring Water Inc.

By: Bridgemark

Muskoka Springs Craft Beverages

The relaunch comes with a special bottle cap, marking the 75th Anniversary. The shipper captures the authenticity effectively that the consumer would think it was made of wood. The sustainable design incorporates a glass bottle, cardstock 4-pack and the corrugate shipper, which are all recyclable.

Gold (also won a Best of Show award)

Brand Revitalization— Food & Beverage

By: Bulletproofpizza

For: PizzaExpress

PizzaExpress

The PizzaExpress brand positioning is “sharing true passions since 1965,” and the package design reflects it strong heritage, as well as the spirit of the brand. The Romana pizzas are elevated with a black palette and silver foiling, with matte and gloss varnishing. The classic ring incorporates bold colors to reflect the flavor of each and create a sea of color in store.

 

Gold

Brand Revitalization— salmonFood & Beverage

By: Pigeon Brands Inc.

For: True North Salmon

Truth North Salmon/Seafood

The design features a visual on the pack that delivers appetite appeal to facilitate a friendlier, approachable consumer shopping experience.

 

 

 

Goldwalker

Brand Revitalization—Luxury

By: MW Luxury Packaging

For: MW Luxury Packaging

Johnnie Walker & Sons Private Collection

The quality of the pack is very high, and the bottle is kept within the pack as a display. The pack is recyclable, with the exception of the fitment, if chosen to be discarded.

 

 

Gold

ibuBrand Revitalization—Nonfood

By: The Goldstein Group

For: USP Zdrowie

Ibuprom

The pack consists of triple embossing on the brand symbol and the brand mark, color management played a role including multiple rounds of drawdowns and proofing to achieve the depth of complexity of different purples blended together. Braille is also on the back of the package.

 

Gold

New Brand—buck wild Food & Beverage

By: Davis

For: WildRoots Foods LLC

Buck Wild

Consumer research shows that the brand is powerful on shelf. All flavors and formats were developed with the consumer in mind.

 

 

Gold (also won a Best of Show award)

Bsolid goldrand Revitalization—Nonfood

By: Peel Plastic Products Ltd.

For: Solid Gold Pet

Solid Gold Pet

Medium size bags were transitioned from a simple pinch bottom format, to a flat bottom format. On the shelf, the flat bottom offers five panels for copy and art. The bottom panel offers larger billboard space and works with the bright brand colors to a deliver a prominent message. The bags were resized to optimize the shelf space.

 

 

Gold

New Brand— Food & Beverageciderie

By: Bulletproof

For: The Heineken Company

Cidrerie Stassen

The sole of the Stassen brand lay in its heritage, a century-old family recipe; this was captured on the pack with a family tree containing the names of the four generations of cider makers and the founding date nestled in the branches. The labels are made with Constellation Jade Raster, a wood free paper, which is biodegradable and recyclable.

 

Gold

good thinsNew Brand— Food & Beverage

By: Davis

For: Mondelez International

Good Thins

The playfulness of Good Thins comes through in the design’s flexibility as the panels work in tandem, not in isolation. No matter how the product is displayed, the visual and writing on every panel speaks with the voice of the brand while also communicating the important information.

 

Gold

New Brand—glen tomatoes Food & Beverage

By: Hunter Straker

For: General Mills Canada Corporation

Muir Glen Tomatoes

Two of the four SKUs are made with proprietary technology that grills the tomatoes over an open flame to bring out natural sweetness. The label wraps on the design are recyclable. Find the Muir Glen Tomatoes in natural or organic sections or natural specialty retailers.

 

 

Gold

New Brand— queen beeFood & Beverage

By: Goldrich Printpak

For: Queen B Kitchen

Queen B Kitchen artisan cookies

Queen B uses simple and soft hues with artwork that jives with the theme of all-natural. The recycled paperboard is made from 35% post-consumer material, the inks are vegetable based and the glue is cold starch based.

 

 

Gold

New Brand—Luxury

By: Coty Inc.

For: Coty Inc.

Marc Jacobs Decadence

Marc Jacobs Decadence features faux snakeskin on a cap to mimic real python snakeskin.

 

 

Gold

New Brand—Luxury

By: O-Irocker

For: Rocker Spirits

Rocker Spirits

The bottle was made to stand out on shelf with a different shape than other spirits, especially whiskey bottles. The design was based on a vintage oil can from the 1930s with a rounded shape and a tilt feature for easy pouring. The bottle is made from abundant natural raw materials and is 100% recyclable.

 

 

Gold

beckhamNew Brand—Luxury

By: MW Luxury Packaging

For: MW Luxury Packaging

Victoria Beckham Limited Edition Light Box

The pieces are limited as they are numbered with a gold plaque, 1 to 400 and are only sold at Bergdorf Goodman, Harrod’s and Selfridges. The box is sustainable because it is never made to be thrown away, but to be kept as a keepsake. The core of the box is made from MDF which is recycled and pressed wood products.

 

 

Goldvitamints

New Brand—Non-Food

By: Davis

For: Pfizer

Centrum Vitamints

The brand’s purpose is to fit into the lifestyle of the target consumer and flow with demands of busy days. The innovative structure of the bottle and fresh clean graphics speak to the easy functionality and brand promise.

 

 

Gold

orosNew Brand—Non-Food

By: Interbrand

For: Oros

Oros

The Oros packaging is made out of corrugated materials, which are made from partially recycled materials. The material is cardboard and can be recycled.

 

Goldaptamil

Package Innovation

By: Tin Horse & Danone Nutricia

For: Danone Nutricia

Aptamil Profutura

The new pack features a canvas for 360-deg decoration and brand communication. Using a cardboard over wrap, it provided a 360-deg surface area for design with the option for using print processes such as hot foil stamping, embossing and high quality print techniques.

 

 

Gold

Package Innovation

By: Peel Plastic Products Ltd.

For: petcurean Pet Nutrition

gather

The packaging received a USDA certified bio-based product designation through the use of sugar cane plant based linear low-density polyethylene (LLDPE) structure, resulting in a package with 30% overall bio based carbon content. The package is a flat-bottom pouch style with side gussets and Velcro re-closure options.

 

 

Gold (also won a Best of Show award)

Package Innovationclub coffee

By: Club Coffee LP

For: Club Coffee LP

PurPod100

PurPod100 is a single serve packaging with certified 100% compostable design and format. The pod can withstand high temperatures and pressures.

 

 

pastaGold

Package Innovation

By: Mastronardi Produce Ltd

For: Mastronardi Produce Ltd

Sunset Minzano Pasta Kit

The Minzano pasta kit is sealed with high-graphic preprinted film; it includes a recipe shot and resources, as well as important traceable information. It is made from at least 70% recycled materials and is 100% recyclable.

 

NOT PICTURED

Silver

Brand Revitalization— Food & Beverage

By: Bridgemark

For: Post Foods Canada Corporation

Alpha-bits

The intricate illustration draws shoppers in and is interactive, not just by characters, but rather stories and games. The paperboard is recyclable.

Silver

Brand Revitalization— Food & Beverage

By: Davis

For: Weston Bakeries

Casa Mendosa

The design objective for Casa Mendosa was to create authenticity and playful approachability. Casa Menosa breaks away from the category convention and emphasizes their point-of-difference of Mexican authenticity and heritage. The plastic bags are recyclable.

Silver

Brand Revitalization— Food & Beverage

By: Pigeon Brands Inc.

For: Corby—J.P. Wiser’s

Corby—J.P. Wiser’s 18 Year Old Canadian Whisky

J.P. Wiser’s premium whiskey is known for being blended with care and aged to perfection. It is shelved in mainstream alcohol retailers across Canada.

Silver

Brand Revitalization— Food & Beverage

Brand Revitalization—Luxury

By: Webb deVlam

For: William Grant & Sons

Drambuie

The crimson and brass color palette hints at the smoky jazz bars of sixties New York. The unusual and bold combination gives the bottle equal standout whether on shelf or behind the bar.

Silver

Brand Revitalization— Food & Beverage

By: Schawk

For: Gloria Jean’s, owned by Praise International North America Inc.

Gloria Jean’s Coffees

The package delivers a flavor experience to its consumers before they try the product. The package is focused on indulgent immersion. The packaging is recyclable, which helps to conserve raw materials and reduce pollution caused by waste.

Silver

Brand Revitalization— Food & Beverage

By: Davis

For: The Kraft Heinz Company

Hoffman’s

Previous labels were printed on white substrate blending in with all the offerings. New  substrates and print techniques, specifically foil substrates with matte and gloss varnish, bring the brand to life at shelf and emphasize premium offering. Hoffman’s packaging is plastic only.

Silver

Brand Revitalization— Food & Beverage

By: St. Joseph Communications

For: Metro Inc.

Irresistibles Gusto Italiano pizza

There are eight varieties to effectively block the brand on freezer shelves while offering something to appeal to nearly every pizza lover. They’re in cartons litho-printed on recycled paperboard.

Silver

Brand Revitalization— Food & Beverage

By: Shikatani Lacroix

For: PepsiCo Foods Canada

Smartfood

The appetizing package focuses on the flavor, while creating a modern look that’s eye-catching, and keeps in mind the brand personality: positive, down-to-earth, balanced and sophisticated.

Silver

Brand Revitalization— Food & Beverage

By: General Mills Canada Corporation

For: Yoplait Canada

Source

Source exists to inspire individuals to ‘lighten up’ and enjoy themselves along the way.

Silver

Brand Revitalization— Food & Beverage

By: Davis

For: Mondelez International

Stride Crunch Reactors

Stride has invested in reformulating its products to enhance intensity and flavor. The intense personality is further emphasized on the inside of the pack with random, outlandish characters and symbols to articulate Stride’s personality. The carton is recyclable.

Silver

Brand Revitalization— Food & Beverage

By: Goldrich Printpak

For: Belmont Meat Products Limited

Western Family burger cartons

The purpose is to draw attention to the boxes. When the three are paired together, they are perceived as higher quality than any other box due to the sleek matte black background and the contrasting shine on the burgers. The boxes are made out of recycled paperboard, the inks are vegetable based and the glue is starch based.

Silver

Brand Revitalization— Food & Beverage

By: RKW Communications

For: Overwaitea Food Group

Western Family Granola

The colors on each bag were used to have the item pop on the shelf, as well as the images of the food.

Silver

Brand Revitalization— Food & Beverage

By: RKW Communications Inc.

For: Overwaitea Food Group

Western Family Pasta

The premium product allows for a sleek look with the use of black and the ability to see the product inside the box.

Silver

Brand Revitalization—Luxury

By: Davis

For: Cory Spirit & Wine Limited

Lamb’s Rum

The design utilizes several tactics to attract attention at shelf, but enhances the Lamb’s image and improves the brand stature and perception. The new design brings forward the iconic bottle shape in the label, focuses on the craftsmanship skills that represent the heritage and portrays a contemporary style, yet historic quality. The glass is natural substrate and recyclable.

Silver

New Brand— Food & Beverage

By: Schawk

For: Campbell Company of Canada

Campbell’s Loaded Up

Families with a lot going on can make dinner time difficult, but with Campbell’s Loaded Up, it’s possible to have a quick and easy dinner. Each pack portrays its ingredients with images on the front for shelf appeal.

Silver

New Brand— Food & Beverage

By: Pigeon Brands

For: Cavendish Farms Corporation

Cavendish Farms Restaurant Style

The menu board on the pack displays flavor names with a tabletop background and typography. The logo remains prominent in the design. The black background helps the brand achieve shelf blocking, while bright flavor color bands add contrast to provide differentiation.

Silver

New Brand— Food & Beverage

By: Fish out of Water Design Inc.

For: Sobey’s Inc.

Compliments Super Squeeze

The packaging was designed to appeal to mothers and children alike. The pouch format ensures maximum convenience for a busy mom, while the whimsical, colorful layout appeals to children. The fun, vibrant font treatment and kid-friendly colors create a visual energy that helps the packaging stand out.

Silver

New Brand— Food & Beverage

By: Anthem Worldwide

For: Wal-Mart Stores Inc.

Great Value Novelties

The design brings out a sense of fun to the category with “flying” food pieces, witty naming conventions and loose, pen and ink sketches to increase brand personality.

Silver

New Brand— Food & Beverage

By: Hunter Straker

For: The Tinley Beverage Company

Hemplify

Hemplifty comes in a black bottle with yellow and green colors to pop at shelf.

Silver

New Brand— Food & Beverage

By: Ciulla Assoc.

For: Hill’s Pet Nutrition

Hill’s Ideal Balance—Crafted

The brand focuses on bringing the artisanal product proposition to life. Informational check boxes work to tastefully educate consumers and food photography provides the confidence to the consumer to choose Ideal Balance Crafted over other brands.

Silver

New Brand— Food & Beverage

By: Davis

For: ConAgra Foods

IHOP Home menu

The flexible preparation gives the consumer control over the experience. The IHOP Signature toppings allow the consumer to create a restaurant experience at home and customize personal tastes across the household.

Silver

New Brand— Food & Beverage

By: Molson Coors Canada

For: Molson Coors Canada

John H. Molson & Bros. 1908

The large serving format of 625-mL bottle, the brew tapped into the sharing occasion of couples relaxing that is usually dominated by a flavorful, high alcohol wine.

Silver

New Brand— Food & Beverage

By: Shikatani Lacroix

For: McCain Foods Canada

McCain Marche

Appetizing package designs that communicate the simple ingredients uses in the products and highlight the deliciousness. The deeper colors stand out in the category, which is full of bright reds and greens, and are richer. Images of wood, a blackboard with white chalk, fresh ingredients and a hero shot of the product makes the package pop.

Silver

New Brand— Food & Beverage

By: Tempo Plastics Limited

For: EarthFresh Foods Inc.

NutriSpud Carisma

The registered strip metallizing blocks light to prevent early greening and extends shelf life, as well as a major achievement in reducing food waste.

Silver

New Brand— Food & Beverage

By: Hunter Straker

For: General Mills Canada Corporation

Old El Paso—Tortilla Bowls

Known for yellow branding and consumers look for it when they pick up the Old El Paso, kit or component. Made with 100% recycled board for the carton overwrap.

Silver

New Brand— Food & Beverage

By: Bridgemark

For: Radical Road Brewing Co.

SlingShot

The vast majority of beers use a gloss finish on the cans, to suit the simple graphic approach and stand out as different, matte finish was used.

Silver

New Brand— Food & Beverage

By: FX Creative

For: PepsiCo Canada

Smarfood Delight

It’s a disruptive in-aisle display with flat shelves that are angled into a body in such a way to achieve a curved look. Everything is printed with plant based inks and physically designed to allow for minimal corrugate use and waste.

Silver

New Brand— Food & Beverage

By: Anthem Worldwide

For: Sun-Rype Products Ltd.

SunRype Iced Tea

The new design system stands out by creating a sense of experience. The replication of a clear bottle, with ice cubes floating throughout the drink and iced tea “swaying” below the SunRype logo provides transparency.

Silver

New Brand— Food & Beverage

By: Invok Brands

For: Stevens Point Brewery

Whole Hog Limited Edition

The limited edition packaging draws a familiar ”fine wine” label cue, accented with a delicate infusion of flavor that conveys confidence, charm and elegance.

Silver

New Brand— Food & Beverage

By: General Mills Canada Corporation

For: Yoplait Canada

Yoplait Whole Milk

The team opted for a shorter, more narrow wraparound sleeve that takes up less cardboard than the standard full-width carton sleeve and helps the individual white cups with their fruit images, which contrast with its dominant red color blocking.

Silver

New Brand—Nonfood

By: Fish out of Water Design Inc.

For: Sobeys

Little Ones by Compliments

The package design is friendly and approachable with an easy going look and feel. The design features a hero baby image to create an emotional connection with the shopper to assist in age and size recognition.

Silver

New Brand—Nonfood

By: Ciulla Assoc.

For: Tom’s of Maine

Tom’s of Maine Baby

The baby package design and architecture strived to be different from the current Tom’s architecture; clearly cuing baby/toddler, appealing to new moms/babies and standing out from Tom’s Adult, Children’s Toothpaste line and the competition.

Silver

Package Innovation

By: Goldrich Printpak

For: Canada Pure

Canada Pure sparkling beverage

By printing on the surface without crushing the flutes, this eliminates the entire process of laminating in producing the final converted product. This enables cost savings to the customer, but speeds up manufacturing, delivery and decreases energy.

Silver

Package Innovation

By: Atlantic Packaging

For: Molson Coors Canada

Coors Light

The four gift packages are in a master corrugated tray and merchandised over the holiday season for consumers needing fun gift ideas for loved ones and friends. The Coors light branding includes winter cold refreshment cues and images of Holiday T-shirts.

Silver

Package Innovation

By: Flow Water Inc.

For: Flow Water Inc.

Flow Water

The new design depicts a topographic map of the local water spring in South Bruce County. The brand name is vertically placed on the package to grab the consumer’s attention. The silver lining mimics the appearance of the spring water from an aerial view.

Silver

Package Innovation

By: TC Transcontinental Packaging

For: Freshpet

Freshpet Select Roasted Meals

The stand-up pouch is printed with eye-catching, high definition graphics, accurately reflecting the product photography. There is a built-in convenience of easy opening and re-closing press to seal zipper.

Silver

Package Innovation

By: IFCO

For: IFCO

IFCO Wood Grain Reusable Containers

These Wood Grain RPC’s transition easily to in-store displays and mimic the look and feel of wood crates that appeal to shoppers.

Silver

Package Innovation

By: Molson Coors Canada

For: Molson Coors Canada

The Accents technology enables eight or 12 different designs and up to 16 or 24 designs on a dual decorator line, to be evenly mixed on a single pallet.

Silver

Package Innovation

By: Bemis Company Inc.

For: Munk Pack

The packaging graphics reflect the Munk pack story, which is inspired by nature and centered in minimally processed, high-quality foods. The pouches feature whimsical type and feel-good illustrations for campsite in nature. The squeeze pouch is constructed of a proprietary 3-layer polyester foil-based high-barrier flexible film designed to withstand thermal processing.

Silver

Package Innovation

By: Berlin Packaging

For: Mylanta

The bottle material is 100% recyclable plastic. The custom bottle communicates relief while providing assurance of performance. The indents on both sides provide solid gripping and the new updated packaging is a clarified polypropylene dosage cup that snaps over the bottle cap.

Silver

Package Innovation

By: Coca-Cola

For: Coca-Cola

Powerade

The bottle features a hot-fill double-seal sports closure. The container is environmentally sustainable. The combination of bottle/neck finish and closure designs has allowed both items to be light-weighted.

Silver

Package Innovation

By: Mastronardi Produce Ltd

For: Mastronardi Produce Ltd

Sunset Organics

The 6-ct pepper handle bag is included in our newly designed Sunset Organics line. It uses a proprietary print technique to give the look and feel of paper, while providing a sustainable, convenient packaging solution. This design fits the common footprint to ship as much product as possible.

Silver

Package Innovation

By: Ampac

For: Dare Foods Limited

Veggie Crisps and Veggie Multigrain

The new product launches with a Quad seal bag. A matte finish was used to emphasize a soft look.

 

 

The executive committee for the 2017 PAC Global Leadership Awards includes Donna Razik, senior manager, graphic services, Molson Coors; James D. Downham, president and CEO, PAC, Packaging Consortium; Shirley Buchanan, communications director, Davis & Bridgemark; Linda Casey, editor-in-chief, BXP magazine; Ronald de Vlam, CEO and global managing partner, Webb deVlam; Mike Ferrari, founder, Ferrari Innovation Solutions, LLC; David Jaggi, director, global strategic initiatives, Wrigley; Richard McNabb, global packaging director, Church and Dwight; Philip Tarrant, leader of packaging concept development, Coty; Alex Weber, senior creative director, Kaleidoscope; Dustin Wills, director of the Americas and Caribbean, MW Luxury Packaging, and Marriott Winchester, president, sgsco.

Judges for the 2017 PAC Global Leadership Awards were Michael Azulay, chief strategy officer, Invok Brands; Jerusha Bennett, vice president, design intelligence, Sterling Brands; Peter Booth, principal consultant, Tin Horse; Charlene Codner, chief creative officer, Founding Partner Fish out of Water Design; Chris Cornyn, chief innovation officer, Revolution Foods; Elsie Cross, strategic procurement manager—contract manufacturing, Nestle Canada Inc.; Chris Cunningham, global industrial design manager, Wrigley; Matthew Daniels, United Kingdom, global packaging capability Leader, Unilever; James Davidson, director of commercial development, Amcor Flexibles North America; Anne Dean, vice president of brand deployment—Canada, Schawk—Part of SGK; Bryan Dilts, creative director, Rayment & Collins; Amy Dresner-Yules, senior manager of global design and health brands lead, Pfizer Consumer Healthcare; Humberto Garcia, packaging director, Pepperidge Farm; David Haslam, vice president of premedia, TC Transcontinental; Paul Jenkins, managing director, ThePackHub; John F. Kissoon, director of creative services, Main St. Group; Wendy Kufeldt, managing director, Canada, Anthem Worldwide—part of SGK; Jean-Pierre Lacroix, president, Shikitani-Lacroix; Mudit Lawania, senior manager of packaging design and development and procurement, Walmart India; Kenny Li, designer, Werle Design; Natalia Lumby, associate professor, Ryerson University; Shaun Markey, brand strategist, R&D/Leverage; Toni Marnul, creative director, Reynolds Consumer Products; Derek Massey, design manager, PepsiCo Global Nutrition Group; Katie Ozamiz, brand and innovation designer, Pepsico Global Nutrition Group; Thomas Pigeon, founder & CEO, Pigeon Brands; Joel Porter, packaging graphics manager, Coca-Cola; Luis Prior, director of marketing and business development, Atlantic Packaging Products; Joe Puntillo, senior sales strategy manager, merchandising, chocolate, Mars Canada Inc.; Jeff Rector, art and design manager, McCain; Bernardino Reynoso, senior vice president of innovation and growth, RocketFueLabs; Narut Ruthiraphong, senior brand manager, Sun Branding Solutions; Eric Schultz, vice president of business development, SGK Inc.; Elias Spartis, manager of packaging, Home Depot; Jamie Stedman-Novo, co-founder and executive director, S2 Design Group; Marlene Tolomizenko, brand design and pre-press manager, General Mills; Bruce Welt, Ph.D., professor, UF packaging engineering program coordinator, and Stuart Werle, president and creative director, Werle Design.