Beauty & Cosmetics
PAC 2017 Global Leadership Awards
Published
7 years agoon
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BXP StaffPAC, Packaging Consortium, developed its PAC Global Leadership Awards to celebrate excellence in all formats of packaging, in branding and graphic design, in technical aspects and in sustainability. The contest gives industry-based, peer recognition. This is part two of two of the Global Leadership Awards coverage. The Best of Show winners were featured in the Premiere Issue (February) of BXP magazine. The winners of the PAC Global Leadership Awards were recognized at the 2017 Package Design Matters Conference at the Awards Gala in Bonita Springs, Florida on Jan. 24.
Part 2
Gold
Brand Revitalization—
Food & Beverage
For: Modelez International
AdvertisementBy: Davis
Halls
The Halls bags were designed to have a predominately white back panel, so that the degree of ink used could be reduced to produce the packaging. The new design stands out on shelf among other sets with its cleanliness of the color and print.
Gold
Brand Revitalization—
Food & Beverage
For: Muskoka Springs Natural Spring Water Inc.
By: Bridgemark
Muskoka Springs Craft Beverages
The relaunch comes with a special bottle cap, marking the 75th Anniversary. The shipper captures the authenticity effectively that the consumer would think it was made of wood. The sustainable design incorporates a glass bottle, cardstock 4-pack and the corrugate shipper, which are all recyclable.
Gold (also won a Best of Show award)
Brand Revitalization—
Food & Beverage
By: Bulletproof
For: PizzaExpress
PizzaExpress
The PizzaExpress brand positioning is “sharing true passions since 1965,” and the package design reflects it strong heritage, as well as the spirit of the brand. The Romana pizzas are elevated with a black palette and silver foiling, with matte and gloss varnishing. The classic ring incorporates bold colors to reflect the flavor of each and create a sea of color in store.
Gold
Brand Revitalization—
Food & Beverage
By: Pigeon Brands Inc.
For: True North Salmon
Truth North Salmon/Seafood
The design features a visual on the pack that delivers appetite appeal to facilitate a friendlier, approachable consumer shopping experience.
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Gold
Brand Revitalization—Luxury
By: MW Luxury Packaging
For: MW Luxury Packaging
Johnnie Walker & Sons Private Collection
The quality of the pack is very high, and the bottle is kept within the pack as a display. The pack is recyclable, with the exception of the fitment, if chosen to be discarded.
Gold
Brand Revitalization—Nonfood
By: The Goldstein Group
For: USP Zdrowie
Ibuprom
The pack consists of triple embossing on the brand symbol and the brand mark, color management played a role including multiple rounds of drawdowns and proofing to achieve the depth of complexity of different purples blended together. Braille is also on the back of the package.
Gold
New Brand—
Food & Beverage
By: Davis
For: WildRoots Foods LLC
Buck Wild
Consumer research shows that the brand is powerful on shelf. All flavors and formats were developed with the consumer in mind.
Gold (also won a Best of Show award)
Brand Revitalization—Nonfood
By: Peel Plastic Products Ltd.
For: Solid Gold Pet
Solid Gold Pet
Medium size bags were transitioned from a simple pinch bottom format, to a flat bottom format. On the shelf, the flat bottom offers five panels for copy and art. The bottom panel offers larger billboard space and works with the bright brand colors to a deliver a prominent message. The bags were resized to optimize the shelf space.
Gold
New Brand—
Food & Beverage
By: Bulletproof
For: The Heineken Company
Cidrerie Stassen
The sole of the Stassen brand lay in its heritage, a century-old family recipe; this was captured on the pack with a family tree containing the names of the four generations of cider makers and the founding date nestled in the branches. The labels are made with Constellation Jade Raster, a wood free paper, which is biodegradable and recyclable.
Gold
New Brand—
Food & Beverage
By: Davis
For: Mondelez International
Good Thins
The playfulness of Good Thins comes through in the design’s flexibility as the panels work in tandem, not in isolation. No matter how the product is displayed, the visual and writing on every panel speaks with the voice of the brand while also communicating the important information.
Gold
New Brand—
Food & Beverage
By: Hunter Straker
For: General Mills Canada Corporation
Muir Glen Tomatoes
Two of the four SKUs are made with proprietary technology that grills the tomatoes over an open flame to bring out natural sweetness. The label wraps on the design are recyclable. Find the Muir Glen Tomatoes in natural or organic sections or natural specialty retailers.
Gold
New Brand—
Food & Beverage
By: Goldrich Printpak
For: Queen B Kitchen
Queen B Kitchen artisan cookies
Queen B uses simple and soft hues with artwork that jives with the theme of all-natural. The recycled paperboard is made from 35% post-consumer material, the inks are vegetable based and the glue is cold starch based.
Gold
New Brand—Luxury
By: Coty Inc.
For: Coty Inc.
Marc Jacobs Decadence
Marc Jacobs Decadence features faux snakeskin on a cap to mimic real python snakeskin.
Gold
New Brand—Luxury
By: O-I
For: Rocker Spirits
Rocker Spirits
The bottle was made to stand out on shelf with a different shape than other spirits, especially whiskey bottles. The design was based on a vintage oil can from the 1930s with a rounded shape and a tilt feature for easy pouring. The bottle is made from abundant natural raw materials and is 100% recyclable.
Gold
New Brand—Luxury
By: MW Luxury Packaging
For: MW Luxury Packaging
Victoria Beckham Limited Edition Light Box
The pieces are limited as they are numbered with a gold plaque, 1 to 400 and are only sold at Bergdorf Goodman, Harrod’s and Selfridges. The box is sustainable because it is never made to be thrown away, but to be kept as a keepsake. The core of the box is made from MDF which is recycled and pressed wood products.
Gold
New Brand—Non-Food
By: Davis
For: Pfizer
Centrum Vitamints
The brand’s purpose is to fit into the lifestyle of the target consumer and flow with demands of busy days. The innovative structure of the bottle and fresh clean graphics speak to the easy functionality and brand promise.
Gold
New Brand—Non-Food
By: Interbrand
For: Oros
Oros
The Oros packaging is made out of corrugated materials, which are made from partially recycled materials. The material is cardboard and can be recycled.
Gold
Package Innovation
By: Tin Horse & Danone Nutricia
For: Danone Nutricia
Aptamil Profutura
The new pack features a canvas for 360-deg decoration and brand communication. Using a cardboard over wrap, it provided a 360-deg surface area for design with the option for using print processes such as hot foil stamping, embossing and high quality print techniques.
Gold
Package Innovation
By: Peel Plastic Products Ltd.
For: petcurean Pet Nutrition
gather
The packaging received a USDA certified bio-based product designation through the use of sugar cane plant based linear low-density polyethylene (LLDPE) structure, resulting in a package with 30% overall bio based carbon content. The package is a flat-bottom pouch style with side gussets and Velcro re-closure options.
Gold (also won a Best of Show award)
Package Innovation
By: Club Coffee LP
For: Club Coffee LP
PurPod100
PurPod100 is a single serve packaging with certified 100% compostable design and format. The pod can withstand high temperatures and pressures.
Gold
Package Innovation
By: Mastronardi Produce Ltd
For: Mastronardi Produce Ltd
Sunset Minzano Pasta Kit
The Minzano pasta kit is sealed with high-graphic preprinted film; it includes a recipe shot and resources, as well as important traceable information. It is made from at least 70% recycled materials and is 100% recyclable.
NOT PICTURED
Silver
Brand Revitalization—
Food & Beverage
By: Bridgemark
For: Post Foods Canada Corporation
Alpha-bits
The intricate illustration draws shoppers in and is interactive, not just by characters, but rather stories and games. The paperboard is recyclable.
Silver
Brand Revitalization—
Food & Beverage
By: Davis
For: Weston Bakeries
Casa Mendosa
The design objective for Casa Mendosa was to create authenticity and playful approachability. Casa Menosa breaks away from the category convention and emphasizes their point-of-difference of Mexican authenticity and heritage. The plastic bags are recyclable.
Silver
Brand Revitalization—
Food & Beverage
By: Pigeon Brands Inc.
For: Corby—J.P. Wiser’s
Corby—J.P. Wiser’s 18 Year Old Canadian Whisky
J.P. Wiser’s premium whiskey is known for being blended with care and aged to perfection. It is shelved in mainstream alcohol retailers across Canada.
Silver
Brand Revitalization—
Food & Beverage
Brand Revitalization—Luxury
By: Webb deVlam
For: William Grant & Sons
Drambuie
The crimson and brass color palette hints at the smoky jazz bars of sixties New York. The unusual and bold combination gives the bottle equal standout whether on shelf or behind the bar.
Silver
Brand Revitalization—
Food & Beverage
By: Schawk
For: Gloria Jean’s, owned by Praise International North America Inc.
Gloria Jean’s Coffees
The package delivers a flavor experience to its consumers before they try the product. The package is focused on indulgent immersion. The packaging is recyclable, which helps to conserve raw materials and reduce pollution caused by waste.
Silver
Brand Revitalization—
Food & Beverage
By: Davis
For: The Kraft Heinz Company
Hoffman’s
Previous labels were printed on white substrate blending in with all the offerings. New substrates and print techniques, specifically foil substrates with matte and gloss varnish, bring the brand to life at shelf and emphasize premium offering. Hoffman’s packaging is plastic only.
Silver
Brand Revitalization—
Food & Beverage
By: St. Joseph Communications
For: Metro Inc.
Irresistibles Gusto Italiano pizza
There are eight varieties to effectively block the brand on freezer shelves while offering something to appeal to nearly every pizza lover. They’re in cartons litho-printed on recycled paperboard.
Silver
Brand Revitalization—
Food & Beverage
By: Shikatani Lacroix
For: PepsiCo Foods Canada
Smartfood
The appetizing package focuses on the flavor, while creating a modern look that’s eye-catching, and keeps in mind the brand personality: positive, down-to-earth, balanced and sophisticated.
Silver
Brand Revitalization—
Food & Beverage
By: General Mills Canada Corporation
For: Yoplait Canada
Source
Source exists to inspire individuals to ‘lighten up’ and enjoy themselves along the way.
Silver
Brand Revitalization—
Food & Beverage
By: Davis
For: Mondelez International
Stride Crunch Reactors
Stride has invested in reformulating its products to enhance intensity and flavor. The intense personality is further emphasized on the inside of the pack with random, outlandish characters and symbols to articulate Stride’s personality. The carton is recyclable.
Silver
Brand Revitalization—
Food & Beverage
By: Goldrich Printpak
For: Belmont Meat Products Limited
Western Family burger cartons
The purpose is to draw attention to the boxes. When the three are paired together, they are perceived as higher quality than any other box due to the sleek matte black background and the contrasting shine on the burgers. The boxes are made out of recycled paperboard, the inks are vegetable based and the glue is starch based.
Silver
Brand Revitalization—
Food & Beverage
By: RKW Communications
For: Overwaitea Food Group
Western Family Granola
The colors on each bag were used to have the item pop on the shelf, as well as the images of the food.
Silver
Brand Revitalization—
Food & Beverage
By: RKW Communications Inc.
For: Overwaitea Food Group
Western Family Pasta
The premium product allows for a sleek look with the use of black and the ability to see the product inside the box.
Silver
Brand Revitalization—Luxury
By: Davis
For: Cory Spirit & Wine Limited
Lamb’s Rum
The design utilizes several tactics to attract attention at shelf, but enhances the Lamb’s image and improves the brand stature and perception. The new design brings forward the iconic bottle shape in the label, focuses on the craftsmanship skills that represent the heritage and portrays a contemporary style, yet historic quality. The glass is natural substrate and recyclable.
Silver
New Brand—
Food & Beverage
By: Schawk
For: Campbell Company of Canada
Campbell’s Loaded Up
Families with a lot going on can make dinner time difficult, but with Campbell’s Loaded Up, it’s possible to have a quick and easy dinner. Each pack portrays its ingredients with images on the front for shelf appeal.
Silver
New Brand—
Food & Beverage
By: Pigeon Brands
For: Cavendish Farms Corporation
Cavendish Farms Restaurant Style
The menu board on the pack displays flavor names with a tabletop background and typography. The logo remains prominent in the design. The black background helps the brand achieve shelf blocking, while bright flavor color bands add contrast to provide differentiation.
Silver
New Brand—
Food & Beverage
By: Fish out of Water Design Inc.
For: Sobey’s Inc.
Compliments Super Squeeze
The packaging was designed to appeal to mothers and children alike. The pouch format ensures maximum convenience for a busy mom, while the whimsical, colorful layout appeals to children. The fun, vibrant font treatment and kid-friendly colors create a visual energy that helps the packaging stand out.
Silver
New Brand—
Food & Beverage
By: Anthem Worldwide
For: Wal-Mart Stores Inc.
Great Value Novelties
The design brings out a sense of fun to the category with “flying” food pieces, witty naming conventions and loose, pen and ink sketches to increase brand personality.
Silver
New Brand—
Food & Beverage
By: Hunter Straker
For: The Tinley Beverage Company
Hemplify
Hemplifty comes in a black bottle with yellow and green colors to pop at shelf.
Silver
New Brand—
Food & Beverage
By: Ciulla Assoc.
For: Hill’s Pet Nutrition
Hill’s Ideal Balance—Crafted
The brand focuses on bringing the artisanal product proposition to life. Informational check boxes work to tastefully educate consumers and food photography provides the confidence to the consumer to choose Ideal Balance Crafted over other brands.
Silver
New Brand—
Food & Beverage
By: Davis
For: ConAgra Foods
IHOP Home menu
The flexible preparation gives the consumer control over the experience. The IHOP Signature toppings allow the consumer to create a restaurant experience at home and customize personal tastes across the household.
Silver
New Brand—
Food & Beverage
By: Molson Coors Canada
For: Molson Coors Canada
John H. Molson & Bros. 1908
The large serving format of 625-mL bottle, the brew tapped into the sharing occasion of couples relaxing that is usually dominated by a flavorful, high alcohol wine.
Silver
New Brand—
Food & Beverage
By: Shikatani Lacroix
For: McCain Foods Canada
McCain Marche
Appetizing package designs that communicate the simple ingredients uses in the products and highlight the deliciousness. The deeper colors stand out in the category, which is full of bright reds and greens, and are richer. Images of wood, a blackboard with white chalk, fresh ingredients and a hero shot of the product makes the package pop.
Silver
New Brand—
Food & Beverage
By: Tempo Plastics Limited
For: EarthFresh Foods Inc.
NutriSpud Carisma
The registered strip metallizing blocks light to prevent early greening and extends shelf life, as well as a major achievement in reducing food waste.
Silver
New Brand—
Food & Beverage
By: Hunter Straker
For: General Mills Canada Corporation
Old El Paso—Tortilla Bowls
Known for yellow branding and consumers look for it when they pick up the Old El Paso, kit or component. Made with 100% recycled board for the carton overwrap.
Silver
New Brand—
Food & Beverage
By: Bridgemark
For: Radical Road Brewing Co.
SlingShot
The vast majority of beers use a gloss finish on the cans, to suit the simple graphic approach and stand out as different, matte finish was used.
Silver
New Brand—
Food & Beverage
By: FX Creative
For: PepsiCo Canada
Smarfood Delight
It’s a disruptive in-aisle display with flat shelves that are angled into a body in such a way to achieve a curved look. Everything is printed with plant based inks and physically designed to allow for minimal corrugate use and waste.
Silver
New Brand—
Food & Beverage
By: Anthem Worldwide
For: Sun-Rype Products Ltd.
SunRype Iced Tea
The new design system stands out by creating a sense of experience. The replication of a clear bottle, with ice cubes floating throughout the drink and iced tea “swaying” below the SunRype logo provides transparency.
Silver
New Brand—
Food & Beverage
By: Invok Brands
For: Stevens Point Brewery
Whole Hog Limited Edition
The limited edition packaging draws a familiar ”fine wine” label cue, accented with a delicate infusion of flavor that conveys confidence, charm and elegance.
Silver
New Brand—
Food & Beverage
By: General Mills Canada Corporation
For: Yoplait Canada
Yoplait Whole Milk
The team opted for a shorter, more narrow wraparound sleeve that takes up less cardboard than the standard full-width carton sleeve and helps the individual white cups with their fruit images, which contrast with its dominant red color blocking.
Silver
New Brand—Nonfood
By: Fish out of Water Design Inc.
For: Sobeys
Little Ones by Compliments
The package design is friendly and approachable with an easy going look and feel. The design features a hero baby image to create an emotional connection with the shopper to assist in age and size recognition.
Silver
New Brand—Nonfood
By: Ciulla Assoc.
For: Tom’s of Maine
Tom’s of Maine Baby
The baby package design and architecture strived to be different from the current Tom’s architecture; clearly cuing baby/toddler, appealing to new moms/babies and standing out from Tom’s Adult, Children’s Toothpaste line and the competition.
Silver
Package Innovation
By: Goldrich Printpak
For: Canada Pure
Canada Pure sparkling beverage
By printing on the surface without crushing the flutes, this eliminates the entire process of laminating in producing the final converted product. This enables cost savings to the customer, but speeds up manufacturing, delivery and decreases energy.
Silver
Package Innovation
By: Atlantic Packaging
For: Molson Coors Canada
Coors Light
The four gift packages are in a master corrugated tray and merchandised over the holiday season for consumers needing fun gift ideas for loved ones and friends. The Coors light branding includes winter cold refreshment cues and images of Holiday T-shirts.
Silver
Package Innovation
By: Flow Water Inc.
For: Flow Water Inc.
Flow Water
The new design depicts a topographic map of the local water spring in South Bruce County. The brand name is vertically placed on the package to grab the consumer’s attention. The silver lining mimics the appearance of the spring water from an aerial view.
Silver
Package Innovation
By: TC Transcontinental Packaging
For: Freshpet
Freshpet Select Roasted Meals
The stand-up pouch is printed with eye-catching, high definition graphics, accurately reflecting the product photography. There is a built-in convenience of easy opening and re-closing press to seal zipper.
Silver
Package Innovation
By: IFCO
For: IFCO
IFCO Wood Grain Reusable Containers
These Wood Grain RPC’s transition easily to in-store displays and mimic the look and feel of wood crates that appeal to shoppers.
Silver
Package Innovation
By: Molson Coors Canada
For: Molson Coors Canada
The Accents technology enables eight or 12 different designs and up to 16 or 24 designs on a dual decorator line, to be evenly mixed on a single pallet.
Silver
Package Innovation
By: Bemis Company Inc.
For: Munk Pack
The packaging graphics reflect the Munk pack story, which is inspired by nature and centered in minimally processed, high-quality foods. The pouches feature whimsical type and feel-good illustrations for campsite in nature. The squeeze pouch is constructed of a proprietary 3-layer polyester foil-based high-barrier flexible film designed to withstand thermal processing.
Silver
Package Innovation
By: Berlin Packaging
For: Mylanta
The bottle material is 100% recyclable plastic. The custom bottle communicates relief while providing assurance of performance. The indents on both sides provide solid gripping and the new updated packaging is a clarified polypropylene dosage cup that snaps over the bottle cap.
Silver
Package Innovation
By: Coca-Cola
For: Coca-Cola
Powerade
The bottle features a hot-fill double-seal sports closure. The container is environmentally sustainable. The combination of bottle/neck finish and closure designs has allowed both items to be light-weighted.
Silver
Package Innovation
By: Mastronardi Produce Ltd
For: Mastronardi Produce Ltd
Sunset Organics
The 6-ct pepper handle bag is included in our newly designed Sunset Organics line. It uses a proprietary print technique to give the look and feel of paper, while providing a sustainable, convenient packaging solution. This design fits the common footprint to ship as much product as possible.
Silver
Package Innovation
By: Ampac
For: Dare Foods Limited
Veggie Crisps and Veggie Multigrain
The new product launches with a Quad seal bag. A matte finish was used to emphasize a soft look.
The executive committee for the 2017 PAC Global Leadership Awards includes Donna Razik, senior manager, graphic services, Molson Coors; James D. Downham, president and CEO, PAC, Packaging Consortium; Shirley Buchanan, communications director, Davis & Bridgemark; Linda Casey, editor-in-chief, BXP magazine; Ronald de Vlam, CEO and global managing partner, Webb deVlam; Mike Ferrari, founder, Ferrari Innovation Solutions, LLC; David Jaggi, director, global strategic initiatives, Wrigley; Richard McNabb, global packaging director, Church and Dwight; Philip Tarrant, leader of packaging concept development, Coty; Alex Weber, senior creative director, Kaleidoscope; Dustin Wills, director of the Americas and Caribbean, MW Luxury Packaging, and Marriott Winchester, president, sgsco.
Judges for the 2017 PAC Global Leadership Awards were Michael Azulay, chief strategy officer, Invok Brands; Jerusha Bennett, vice president, design intelligence, Sterling Brands; Peter Booth, principal consultant, Tin Horse; Charlene Codner, chief creative officer, Founding Partner Fish out of Water Design; Chris Cornyn, chief innovation officer, Revolution Foods; Elsie Cross, strategic procurement manager—contract manufacturing, Nestle Canada Inc.; Chris Cunningham, global industrial design manager, Wrigley; Matthew Daniels, United Kingdom, global packaging capability Leader, Unilever; James Davidson, director of commercial development, Amcor Flexibles North America; Anne Dean, vice president of brand deployment—Canada, Schawk—Part of SGK; Bryan Dilts, creative director, Rayment & Collins; Amy Dresner-Yules, senior manager of global design and health brands lead, Pfizer Consumer Healthcare; Humberto Garcia, packaging director, Pepperidge Farm; David Haslam, vice president of premedia, TC Transcontinental; Paul Jenkins, managing director, ThePackHub; John F. Kissoon, director of creative services, Main St. Group; Wendy Kufeldt, managing director, Canada, Anthem Worldwide—part of SGK; Jean-Pierre Lacroix, president, Shikitani-Lacroix; Mudit Lawania, senior manager of packaging design and development and procurement, Walmart India; Kenny Li, designer, Werle Design; Natalia Lumby, associate professor, Ryerson University; Shaun Markey, brand strategist, R&D/Leverage; Toni Marnul, creative director, Reynolds Consumer Products; Derek Massey, design manager, PepsiCo Global Nutrition Group; Katie Ozamiz, brand and innovation designer, Pepsico Global Nutrition Group; Thomas Pigeon, founder & CEO, Pigeon Brands; Joel Porter, packaging graphics manager, Coca-Cola; Luis Prior, director of marketing and business development, Atlantic Packaging Products; Joe Puntillo, senior sales strategy manager, merchandising, chocolate, Mars Canada Inc.; Jeff Rector, art and design manager, McCain; Bernardino Reynoso, senior vice president of innovation and growth, RocketFueLabs; Narut Ruthiraphong, senior brand manager, Sun Branding Solutions; Eric Schultz, vice president of business development, SGK Inc.; Elias Spartis, manager of packaging, Home Depot; Jamie Stedman-Novo, co-founder and executive director, S2 Design Group; Marlene Tolomizenko, brand design and pre-press manager, General Mills; Bruce Welt, Ph.D., professor, UF packaging engineering program coordinator, and Stuart Werle, president and creative director, Werle Design.
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