At the very first BXPLive! conference held in southwestern coastal Florida this February, David Parisi, Ph.D., known for his work on the historical, archaeological and genealogical foundations of contemporary haptic human-computer interfaces, gave a keynote that explored how technology is colliding with the physical world and how these new technological capabilities are being tapped to enhance brand experiences across a variety of industries.
The following day, Parisi was joined by other thought-leaders in the academic and CPG world, including Andrew Hurley, Ph.D., who is a founder of The Packaging School—an educational partner with Brand Experience magazine, and Jon Denham, who has held leading design and innovation roles at ConAgra Foods, Kraft, and Procter & Gamble, to discuss the practical implications of these cutting-edge technologies.
The conversation won’t stop with Florida. We intend to continue the conversation about how technology and the physical worlds can work together to enhance brand experiences with the announcement of our newest collaboration with the Active & Intelligent Packaging Industry Association— A&IP Summit USA to be held June 4 and 5 in Jersey City, NJ.
This new event will help branding and marketing leaders connect with shoppers in exciting and interactive ways, such as through virtual and augmented reality technologies. It will also explore how brands can protect their brand equity with nonobtrusive yet effective intelligent packaging features. To learn more about this two-day summit and how it can bring a new dimension to shopper engagement, visit .
And if you want to learn more about specific opportunities and challenges with these new technologies, please reach out via social media using the hashtag #AIPIA-USA as we build the conference program. As always, we will use your feedback to deliver the most relevant and comprehensive events for marketing and branding and design professionals.
