Crispin Cider Co. is known for its portfolio of ciders made with fresh-pressed apples and pears. The company has declared in 2018 that the popular phrase “rose all day” becomes “rose all year” with the introduction of its latest, Crispin Rose.
The beverage is crafted with rose petals, hibiscus and a blend of fresh-pressed juices made from apples and pears.
"We have a big opportunity with Crispin Rosé with female drinkers. We've been listening to and following them for a while, so we're excited to finally bring female drinkers a rosé cider with quality ingredients that only Crispin can provide," says Ashley Selman, vice president of brand marketing. "Rosé is a popular and ever-growing drink, and we've definitely seen our existing Crispin fans react positively to our new Rosé."
Crispin Rose comes in a modern packaging in six-pack 12-oz. bottles.
The company will host a launch kick-off event on Saturday, Feb. 24 in New York City.