Embodied in logos and symbols (Nike’s Swoosh), color schemes (John Deere’s green and yellow), numbers (501 jeans), slogans (Eat Fresh), and even shapes (Method’s product packaging),...
I think design is kind of everything,” says Craig Dubitsky, founder and CEO of Hello Products, who has either started or been on the ground floor...
The average consumer looks for simplicity, convenience and something that will catch their eye when it comes to a product and its packaging. Brand designers and...
Kashi has now come out with its next chapter of its plant-powered nutrition with GOLean Plant Powered Bars. Each has nutritious ingredients like ancient grains, nuts,...
A new packaging format will provide drug manufacturers with a novel variation on the traditional blister pack that offers new functionality and new possibilities for retailers....
When Five-time Emmy Award winner, author and beauty entrepreneur Eve Pearl was a child, she was extremely self-conscious. “My mother works at the Lincoln Center, so...
There was a time when the only thing vending machines were good for were housing candy, soda or cigarettes, but innovation in vending technology, combined with...
The triple-bottom line as a marketing and business strategy Gretchen Grani Director of corporate giving and sustainability at organics foods company Nutiva Is...
Brandimage, a global consultancy of brand equity architects and designers, designed influential packaging that made Danone’s Yili, a Chinese No. 1 water brand. Consumers across China...
How a passion for understanding consumers’ lives and their existing needs can help brands create a more culturally evolved, emotionally engaged, holistic connection to consumers. Raymond...