Budweiser extends its lineup of patriotic packaging, this summer, to feature America bottles and cans along with the introduction of military-inspired Camouflage aluminum bottles, both dedicated to the men and women in the Armed Forces.
According to a release, since 2011, Budweiser has donated $11 million to Folds of Honor, and this summer, the brand is hoping to increase that number by another million. For every Budweiser America bottle and can sold this week in the lead-up to Memorial Day (May 22-29), a portion of the proceeds, up to $1 million, will benefit the non-profit organization.
The camouflage aluminum bottles reflect the brand’s appreciation for men and women serving the U.S., along with veterans. The cans and bottle labels were modified when creating the commemorative bottle. Some updates include a letter of gratitude and lyrics from “The Star Spangled Banner,” and “E Pluribus Unum,” meaning “one of many, one.”
“Our goal is to remind Budweiser drinkers of the courage and sacrifice made by all American service men and women who protect our nation and our freedoms,” says Ricardo Marques, vice president, Budweiser. “We’re proud to serve those who serve, from our very own veteran employees to military families across the country. Through our longstanding partnership with Folds of Honor and the release of our America packaging, we hope to help even more veterans receive the support they deserve to pursue their dreams.”
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