When Five-time Emmy Award winner, author and beauty entrepreneur Eve Pearl was a child, she was extremely self-conscious. “My mother works at the Lincoln Center, so...
The triple-bottom line as a marketing and business strategy Gretchen Grani Director of corporate giving and sustainability at organics foods company Nutiva Is...
How a passion for understanding consumers’ lives and their existing needs can help brands create a more culturally evolved, emotionally engaged, holistic connection to consumers. Raymond...
In an era when cross-category marketing is increasing and marketers try to exploit new ways to connect with customers, packaging becomes an even more vital component...
The U.S. market for pet care products and services totaled nearly $56.4 billion in 2014. This market is projected to approach $61.4 billion in 2015 and...
Thanks to increasing wages, the lowest jobless rate since 2008 and improved consumer confidence, Americans feel more comfortable accruing debt and have reverted back to pre-recession...
Philip Thompson, vice president of global design at Rubbermaid, is on a mission. His goal? To build an organization famous for design and product performance, making...
The Honest Company’s director of creative services talks about the upside of assumptions and the importance of recognizing life’s opportunities. Unlike many design and creative directors...
Co-authors: David Meer, Edward C. Landry, and Samrat Sharma Consumer packaged goods (CPG) companies have a big problem: They have almost no idea which of their new products will...
Creating designs with men in mind can develop powerful connections and make your marketing messages go through the roof, even in categories that traditionally haven’t been...