Categories: InnovationMetal

Lagunitas sparks excitement with THC, IPA-inspired sparkling water

Lagunitas Brewing Company, announced the launch of Hi-Fi Hops, available July 30. This IPA-inspired sparkling water is made using everything Lagunitas knows about hops and infused with THC and/or CBD, depending on the ‘vibe’ of the consumer.

This new beverage collaboration between AbsoluteXtracts is another example of Languinitas creativity with marijuana and craft beer. Hi-Fi Hops is inspired by the brands IPA, tastes refreshing like water and gives the chill of sun-grown cannabis.

“Hi-Fi Hops is not the first chapter in the love affair between cannabis and Lagunitas, but it is one of the most exciting,” says Maria Stipp, CEO of Lagunitas Brewing Company. “The idea of being a part of a no calorie beverage infused with cannabis seemed like a perfect next step in our product innovation and a natural way to marry our past with our future.”

Hi-Fi Hops is expected to hit the dispensary shelves this month will be available in two dosages, one with 10-mg of THC and one with 5-mg of THC and 5-mg of CBD.

“We have come to realize that our passion for hops is a big part of our passion for beer,” says Jeremy Marshall, Lagunitas Brewmaster. “We often dream of hops and their cannabis cousin partying together at their family reunion and wanted to bring this party to life in a drink. We believe it’s high-time that good beer inspired a provocative yet refreshing tasting non-alcoholic alternative – bubbly, aromatic, bitter, fruity and herbaceous with no gluten, no carbohydrates and a smidge of California sun-grown cannabis in every sip.”

The beverage will also come in a child-resistant packaging.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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