On the bottle of each Karuna beverage, the roots of a beautiful Bodhi tree become the letter ‘u’ in the...
How a passion for understanding consumers’ lives and their existing needs can help brands create a more culturally evolved, emotionally engaged, holistic connection to consumers. Raymond...
Brand Finance, an international brand valuation and strategy consultancy, announces its annual Brand Finance Top 500 U.S. Brands 2015. Brand Finance conducts a comprehensive analysis of...
Co-authors: David Meer, Edward C. Landry, and Samrat Sharma Consumer packaged goods (CPG) companies have a big problem: They have almost no idea which of their new products will...
With poisoning calls about e-cigarettes and liquid nicotine growing, a spotlight is being shone on how the products are marketed and packaged. Most recently, Matthew L....
