Charming Charlie filed for Chapter 11 bankruptcy protection yesterday, as it seeks to restructure its business and debt. The move is being attributed to issues including...
A big picture trend among luxury brands today is their desire to be more approachable and accessible by nontraditional audiences. No longer aloof, many luxury brands...
PAC, Packaging Consortium, developed its PAC Global Leadership Awards to celebrate excellence in all formats of packaging, in branding and graphic design, in technical aspects and...
Imagine visiting a new city and experiencing every sight, every neighborhood through sound. Each location with its distinct soundtrack bringing you closer to the emotion of...
Brown-Forman introduces the company’s first new bourbon brand in 20 years with the release of Coopers’ Craft. Coopers’ Craft is a celebration of barrel-making and a...
Wellness Natural Pet Food has introduced its grain-free meals with gourmet meat cuts for cats and dogs called Core. “Our Wellness Core line continues to grow...
The average consumer looks for simplicity, convenience and something that will catch their eye when it comes to a product and its packaging. Brand designers and...
The triple-bottom line as a marketing and business strategy Gretchen Grani Director of corporate giving and sustainability at organics foods company Nutiva Is...
In an era when cross-category marketing is increasing and marketers try to exploit new ways to connect with customers, packaging becomes an even more vital component...
Sitting across from John Hall at the American Packaging Summit, I couldn’t help but feel a sense of awe. Being a native Chicagoan, I fondly remember...