It can be the make or break point with your target audience.
On the bottle of each Karuna beverage, the roots of a beautiful Bodhi tree become the letter ‘u’ in the brand name. The seamless integration of...
It’s Holiday shopping time and the busiest time of year, so Oreo has introduced an online gifting experience for its consumers: gifts.oreo.com. “Oreo cookies have been part of...
A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
Nathan Hendricks CCO at LPK How do you define a winning design culture? A winning design culture provides the components necessary for designers to thrive: safety,...
Brown-Forman introduces the company’s first new bourbon brand in 20 years with the release of Coopers’ Craft. Coopers’ Craft is a celebration of barrel-making and a...
When Five-time Emmy Award winner, author and beauty entrepreneur Eve Pearl was a child, she was extremely self-conscious. “My mother works at the Lincoln Center, so...
Creating designs with men in mind can develop powerful connections and make your marketing messages go through the roof, even in categories that traditionally haven’t been...
Bill Kneebusch CEO of Popeye Energy What are the top three criteria you use to select design firms? Like the famous rule of real estate, I...
The logo is instantly recognizable and always takes a central position on every package.