A snack brand announced today they they’ve donated to a national organization. The Little Kernel, a healthy line of popcorn snacks announces a donation of $2500...
Cosmoprof Worldwide Bologna Reports Record Attendance More than 250,000 visitors from 150 countries attended the 50th edition of Cosmoprof Worldwide held in Bologna, Italy; a record...
HMSDesign, an established brand design firm, has named Elle Morris to the newly created position of Chief Executive Officer (CEO). Morris will partner closely with the...
Kiehl’s Teams up with Bright Pink Limited-edition product will raise funds to help prevent and early detect breast and ovarian cancer. Kiehl’s, since 1851, created the...
Martha Seidner Senior manager, global design, Pfizer Consumer Health Global design consultant How is the use of analytics changing? It’s changing in real time. There are...
Socially minded brand evolves its marketing and branding strategy to increase its ability to deliver hope to more people around the world.
When your brand is growing rapidly, it’s easy to assume you are doing everything right. But there may be no better time for a rebranding strategy....
Packaging reveals a lot about a brand. Showcasing your brand through packaging, both primary and secondary, is critical to building the brand image, perceived value and...
Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavor, to excite the avid home-cook and encourage versatile cooking in...
Glenmorangie Bacalta is ready for its close up with its new package design. ButterflyCannon used rich shades of yellow, orange and terracotta to create a vingnette...