Impromptu is proud to announce the arrival of its premiere lipstick line, The Lola Collection. The official launch aligns with National Lipstick Day, and all pre-orders placed prior to the official launch are eligible to win the inaugural “Impromptu Trip for Two.”
Impromptu is a lifestyle brand encouraging the embrace of spontaneous, genuine living, especially those “in-the-moment” decisions that can change one’s life forever in a positive way. Impromptu celebrates the beauty and authenticity in each moment!
The Lola Collection utilizes a thoughtfully developed list of ingredients while also keeping in mind those with rare allergies. Impromptu was inspired by Leyna’s mother Lola after she developed an allergic reaction to lipstick. Lola was devastated that she might not be able to wear lipstick again. The Lola Collection is born out of love and dedicated to all women who find inspiration in the “life unscripted” lifestyle. The launch comes at a time when makeup is more important than ever as an expression of personal style, whether the look is subtle, glamorous or edgy.
The aptly named “Lola Collection” is comprised of five distinct colors thoughtfully developed to compliment all skin tones, with names reflecting the interests of the founder’s mother, the original Lola. The colors are not only vibrant and long lasting; they have their own personality and story behind them:
- Cafe Con Leche; this color is as warm and healing as it is soothing and creamy
- Ribbon in the Sky; a reminder of your beautiful reality, this color invokes both hope and awareness
- I Got You Babe; all the essence of deep love, rich soul and absolute togetherness
- The Bronx; for the days and nights you just need some extra fun, edgy flavor for your next adventure
- OOH-RAH; nothing says empowerment and strength like the honor and pride of today’s female U.S. Marines.
The Lola Collection in individual colors or as the complete set of 5 is now available online. All orders placed on or before the official launch on July 29th are eligible to win an “Impromptu Trip for Two.”
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