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2019 BXP CXO Interview Featuring Seth Godin



IN THIS CXO video, BXP Editor-in-Chief, Linda Casey interviews from the paradigm-crushing marketing guru, Seth Godin. Also known as a multiple best-selling author and now online educator, Seth’s latest insights have changed the way the world markets its products, services and brands. This interview corresponds with the 2019 January/February issue cover story in BXP magazine.

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Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

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