ACT releases its first kids toothpaste

It’s a new anti-cavity fluoride toothpaste developed specifically for kids two and older, Act Kids toothpaste. The toothpaste comes in bubble gum and fruit punch flavors. 

“We are excited to introduce our first children’s toothpaste into the portfolio of oral care products that Act current offers,” says Jennifer Cooper, associate director of oral care at Sanofi Consumer Health Care. “Our hope is that this new product will help motivate kids to brush and inspire parents to further instill healthy oral care habits at an early age.”

Act Kids Toothpaste is rolling out in retail locations such as Walmart, Walgreens and Target this April.