Amyris continues to disrupt the clean beauty market with Pipette, a breakthrough baby care brand that supports and nurtures skin in its most delicate state. At launch, the line includes seven products; including Shampoo & Wash, Lotion, Oil, Wipes and Balm for baby, and Belly Butter and Oil for expecting and postpartum moms.
The brand chose to partner with buybuyBABY.com, Amazon.com, Walmart.com, and Dermstore.com for distribution as well as direct-to-consumer sales via Pipettebaby.com. Amyris also is giving in-store exclusively to buybuy BABY stores nationwide.
“buybuy BABY is thrilled to be the exclusive omni-channel retailer for the launch of Pipette,” Glen Cary, president of buybuy BABY says. “We are the trusted destination for curated best-in-class baby products for new and expectant parents and Pipette’s clean and sustainable personal care products are a fantastic addition to our assortment.”
Pipette’s hero ingredient is Amyris’s proprietary sugarcane-derived squalane, a safe and sustainable version of squalene that baby’s skin readily recognizes. Every product in the line is EWG Verified, Leaping Bunny Approved, dermatologist tested, pediatrician approved, hypoallergenic, nontoxic, vegan and synthetic fragrance-free.
“Pipette is raising the bar for clean baby care,” Caroline Hadfield, president of Pipette says. “Our millennial consumers are now becoming parents, and they demand a cleaner, safer option for their babies. Pipette was born from this overwhelming need for gentle, nontoxic products that scientifically work for babies’ skin.”
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