BXP, VMSD AND FEATURED speaker John Gleason, Founder & President of a Better View Strategic Consulting, LLC, produced a special two-part virtual series crafted for agencies and brand clients.
Part one of this series kicks off with an agency view on managing relationships, maintaining your business and regaining your momentum while navigating the implications of COVID-19.
With the advent of COVID-19 health concerns back in early March, John Gleason began surveying nearly 100 clients and agencies on the actions implemented in the U.S. and abroad to try to minimize the health and human impact of this pandemic as well as the implications of these actions on people, safety, emotions/stress and business. John will share key themes, patterns and insights from this research from an agency perspective including:
Key implications of COVID-19 measures on client plans, activities, tendencies, priorities, behaviors, and anticipated actions
What we learned from other economic recessions that should dictate our actions now
The impact of COVID-19 measures on YOUR business as an agency and on your relationships with brand clients
Recommendations to help manage your business and relationships, retain your value, and regain your momentum as you navigate these circumstances.
This webinar aired on April 14, 2020 and was produced by Brand Experience: Packaging Magazine and VMSD Magazine.
Branding with Ferocity – Thinking Like an Indie Brand
Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.
