Belvedere Vodka has announced its global partnership with award-winning visual artist, musician and activist Laolu Senbanjo, including a limited-edition bottle available this month.
“When Laolu paints a subject, each design is unique to what he believes depicts their inner beauty. This phenomenal message is seamlessly in line with our mission to reveal the unexpected beauty in life,” says Rodney Williams, president of Belvedere Vodka, in a release. “Also as a social advocate and former human rights attorney, Laolu’s philosophies align with our commitment to community and creating positive action in the world; in this case, the program supports the (RED) organization and the Global Fund to fight HIV/AIDS in Africa, a cause we’ve been supporting for 8 years.”
According to Senbanjo, the bottle design inspiration came from his experiences, such as his journey with human rights.
“The bottle is an amazing blend of my art and bringing to life what Belvedere stands for—and I get to be a part of giving back to society, which means a lot to me,” he says.
The limited edition will be revealed at New York Fashion week in September.