Sean “Diddy” Combs and Cîroc launches Cîroc Ultra Premium Vodka in luxurious packaging inspired by the French heritage of Cîroc VS. The bottle features the brand’s iconic orb rendered in a wood grain effect, evoking the French Oak used to age the product. The bottle design represents the unique blend of tradition and innovation inherent to the spirit.
The naming strategy reflects the product’s origins as a sophisticated spirit crafted from fine French grapes for a modern expression of classic French Brandy. VS stands for “Very Special,” signifying the superior quality and craftsmanship of Cîroc VS.
Cîroc VS is produced in the South of France, under the direction of master distiller, Jean-Sébastien Robicquet. A selection of each harvest is distilled in traditional Alembic copper pot stills for unparalleled smoothness and matured in French oak barrels. Cîroc VS is then masterfully blended using exceptional aged brandies, resulting in a luxurious taste profile featuring rich notes of fresh fruit, vanilla and a hint of French oak. Cîroc VS can be enjoyed year round neat or on the rocks and in its signature cocktails, The Rising Sun and the Cîroc Sidecar.
Cîroc VS Fine French Brandy echoes the iconic spirit brand’s history of innovation and the continued development of the Cîroc lifestyle. With the resurgence of brown spirits as the drink of choice amongst a larger consumer segment, Cîroc refused to settle for only a segment of the market, making way for the introduction of Cîroc VS.
