Changing jobs, homes, schools, or even magazine designs can be fun and exciting, but it can also be daunting and scary. Familiarity is comfortable and easy, and it can be risky to take a different approach from something that is working so well.
It’s time for Package Design magazine to break away from the status quo and concentrate on the bigger picture by broadening our editorial focus to cover the entire branding process, and not just the package design sitting on the shelf.
Our colleagues at the Cincinnati-based branding design firm LPK devoted numerous hours to developing our brand overview and objectives, proposing new magazine names, taglines, and evolving the tone to align with our new direction. After many months of collaboration, BXP magazine emerged.
The gold elements of our new logo are meant to represent the brightest brands, ideas, and stars in the brand packaging industry. Using gold and neutral colors, sophisticated patterns, clean layouts and beautiful photography, our goal is to showcase branding innovators, along with their work and stories, as the royalty they are. Typefaces were chosen to reinforce the new regal direction of the magazine. Pages are designed as straightforward as possible to allow the content be the focus and so other elements on each page can play a more prominent role. The patterns you’ll see sprinkled throughout are based on elements of the BXP logo and help tie the entire magazine together.
Through our featured photography we hope to capture the natural expressions of the stars we highlight, as well as emphasize the excitement and drama in the package designs that are showcased.
My hope is that you’ll find the design of BXP intriguing, innovative and inspiring, including the people and products that we profile, and that our risk will become your reward.
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Don Heyl
Art Director, BXP Magazine
