Designer releases limited-edition ‘Beauty and the Beast’ fragrance

The House of Worth, a global fragrance designer announces the arrival of “Belle,” a limited-edition women’s scent inspired by Walt Disney’s “Beauty and the Beast.”

Belle by Worth is presented in an octagonal weighty glass bottle, inscribed with the W of the House of Worth. The bottle has a sustainable wooden cap on top and its finished with metallic peal, featuring the word “Belle” engraved in gold.

“When you mix a creative talent such as Charles Frederick Worth, the first couturier who revolutionized the fashion industry and single-handedly created the modern brand, together with Disney, a natural evolution was to create a rebellious rose fragrance inspired by today’s ‘rebelles'” says Akita Brands founder, Nikita Mehta.