CCL has produced a new aluminum bottle for the Dos Equis XX brand, becoming the first Mexican-manufactured beer to offer its beverage in this dynamic package. Cervecería Cuauhtémoc Moctezuma, part of the Fomento Económico Mexicano, S.A.B. de C.V., the leading beverage company in Latin America, is leading the regional industry with the bottle.
The company selected the aluminum bottle for the benefits that extend beyond just piquing consumer interest. Aluminum bottles are unbreakable, are resealable, they cool faster, are made of pure alloy, and are 100% recyclable. Also appealing to Dos Equis was the fact that CCL’s aluminum bottles can be decorated 360 degrees, combining color and design to create an entirely unique way to market XX Lager with a simplified logo.
“The new 12 oz aluminum bottle is an innovative and trendy design in the Mexican beer industry that will increase the brand value of Dos Equis,” says José Manuel Juárez, XX Lager brand manager. “It will reinforce the position of Dos Equis in the super premium market as an original and unique beer that projects status and image.”
Dos Equis worked together with CCL Container to create a synergy between graphics and structure that produced a modern, sleek, and functional package, explained Bernal. Though the packaging has changed, says Bernal, what the Dos Equis signature XX design represents will remain the same. The company is planning a marketing blitz to launch the new Dos Equis 12-oz. bottle that will include TV commercials and OOH/POS ads featuring the logo: “Dos Equis Aluminum Bottle: The Mexican beer that leads the change.” Visit www.cclcontainer.com.
