FOREO announces appointment of new CEO

FOREO, a personal care brand has announced the appointment of Filip Sedic as CEO to lead the company through its next phase of innovation and growth. Sedic’s responsibilities start immediately and will succeed Paul Peros, who stepped down to pursue new projects in the technology sector.

Sedic is currently the chairman of the Board and is the inventor of FOREO’s award-winning LUNA cleansing devices and UFO smart mask treatment.

“We would like to thank Paul Peros for the contribution he has made to the growth of FOREO from its beginning until to now,” Filip Sedic says in a release. “Through our five year journey, the company has developed into a strong organization, and is now ready to face up to an exciting new chapter in its history.” 

FOREO is stocked in more than 10,000 stores globally.