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GPI Clear Choice Awards 2017




wicked weed

Clear Choice Awards 2017

The Glass Packaging Institute (GPI) announces the winners of its 2017 Clear Choice Awards, recognizing the country’s top brands and manufacturers that create first-rate designs to shape powerful brand experiences.


wicked weed

Product Category: Beer and Cider


Product: Coolcumber

Company: Wicked Weed Brewing

Glass Manufacturer: Ardagh Group

Coolcumber captures the taste of summer in a bottle. This 500-mL glass bottle with crown closure seals in the fresh, fruity taste of basil and cucumber. A custom-built packaging design communicates a forward-thinking, ingredients-focused brand with a bottle shape, embossing, and artwork that also recognizes consumers “drink first with their eyes.”


private selection


Product Category: Wine

Product: Robert Mondavi Private Selection

Company: Constellation Brands

Glass Manufacturer: Ardagh Group

A signature bottle design for the Robert Mondavi Private Selection emulates the confidence and trust consumers expect from a brand of its caliber, while also enhancing the in-hand feel and quality of the package. The final design, with broad shoulders, tapered shape and innovative label dieline, makes this premium glass bottle stand out as something substantive and elevated.




Product Category: Spirits

Product: Wild Turkey Rare Breed

Company: Gruppo Campari

Glass Manufacturer: O-I

Wild Turkey Rare Breed’s new bottle design features a fresh, contemporary glass package with clear references to its history. The new bottle design offers a smooth, high end and premium feel to appeal to bourbon drinkers. The clean glass geometry shows off the vibrant, amber liquid.



Product Category: Flavored Alcoholic Beverage

Product: SpikedSeltzer

Company: Boathouse Beverage LLC

Glass Manufacturer: Ardagh Group

SpikedSeltzer is a category-creating alcoholic beverage, and the 12-oz. flint (clear) glass bottles are a natural fit for a premium look and feel—with the transparency to match the clean ingredients inside. Glass molds allow for embossed waves, which highlight the nautical feel, and add a tactile aspect to the package. The bottle also has an element of personalization as the crown features quotations under the cap.



Product Category: Non-Alcoholic Beverage

Product: Crazy Water

Company: Crazy Water Company

Glass Manufacturer: O-I

Bottled since 1881, the new Crazy Water glass package blends the nostalgia of the Crazy Water Days with more modern demands. The packaging is also a little bit crazy without taking away from its medicinal roots. Embossed in the glass is the phrase “Infused by Mother Nature,” which is the marketing difference between Crazy Water, an all-natural mineral water bottled in Texas, and most other bottled waters.


ball jars

Product Category: Food

Product: Ball Sharing Jars

Company: Newell Brands

Glass Manufacturer: Ardagh Group

The Ball Sharing Jar is inspired by the passion of canners to share what they preserve. The twist is a modern design that’s not just suitable for canning, but perfect for gifting and storing. The new glass bottle shape allows for better views of what’s in the jar and makes it easy to tie a bow at the top.



Product Category: Cosmetics, Fragrances & Other

Product: Josie Maran Argan Reserve

Company: Josie Maran

Glass Manufacturer: Vitro

Josie Maran Argan Reserve is a special limited-edition, concentrated treatment that nurtures and enhances skin clarity, texture, hydration and resiliency. Each glass bottle is hand signed and hand numbered, representing the unique quality of this special skin transforming product.



Product Category: Newcomer to Glass Packaging (Including Reversions):

Product: Oui by Yoplait

Company: General Mills

Glass Manufacturer: O-I

U.S. introduction of Oui by Yoplait yogurt was inspired by a traditional French yogurt recipe. Oui by Yoplait consists of simple ingredients poured and cultured in glass pots for eight hours, creating a uniquely thick and delicious texture. Glass is the only package type that protects the delicate product texture necessary for this style of yogurt. The glass jar also allows consumers to see the color and layers of the product inside, setting it apart from traditional yogurt containers, and creating a unique consumer experience.

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