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Hazen Paper “Arctic Blue” Wins AIMCAL 2020 Product of the Year

Stunning paperboard carton uses custom holography to replicate the splendor of the Northern Lights.




(PRESS RELEASE) For the third year in a row, Hazen Paper Company was awarded “Product of the Year” by the Association of International Metallizers, Coaters and Laminators (AIMCAL). The 2020 honor was awarded for a transfer-metallized carton that featured custom holography, created for Nordic Premium Beverages’ Arctic Blue Gin. The Arctic Blue Gin carton was designed to capture attention in a crowded retail environment and stimulate engagement by replicating the awe-inspiring splendor of the northern lights. Custom Hazen Holography employed a sub-micron embossing grid in the transfer-metallized layer to reflect and refract light as the viewing angle changes and create a pulsating play of radiance and color. Fittingly, the material used to simulate an environmental phenomenon is environmentally friendly — Hazen Envirofoil uses less than 1% of the aluminum of traditional foil laminate and a recycled film carrier. The holographic Envirofoil was transfer-metallized onto MetsäBoard Pro FBB Bright paperboard, which was printed and converted by AM Lithography of Chicopee, MA.

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