(PRESS RELEASE) BUFFALO, N.Y. — Labatt Blue and Labatt Blue Light recently rolled out new recycled and photodegradable green plastic carrier rings called Hi-Cone RingCycles.
They replace the plastic rings found on its six packs, which are imported from Canada. Starting immediately, Labatt Blue and Blue Light 16 ounce six-packs will contain the eco-friendly carriers and will be available throughout all U.S. markets where the products are sold.
The Hi-Cone RingCycles are made with more than 50 percent post-consumer recycled content and continue to be photodegradable, which means they break down when exposed to UV light. The rings are green and stamped with information on how to recycle to help communicate the new sustainable packaging.
“By switching to recycled content, we’re taking one small step toward improving our environmental footprint,” said Janine Schoos, brand director for Labatt. “This carrier ring will begin to break down when exposed to UV light. We value nature and understand our role in helping to reduce plastic waste and promote the health of our waterways and environment.”
Labatt USA is part of FIFCO USA, a company committed to improving its environmental footprint with a focus on reducing its use of water and energy, while decreasing carbon emissions and waste going to landfills. Each year, FIFCO USA measures water, emissions and waste in its brewing and manufacturing operations, and sets goals.
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