Founded in 2000 in London, Newby Teas’ mission is to reintroduce quality tea and revive the world’s love for it. The brand assures excellence by refusing anything but the very best sustainable and ethically sourced tea leaves. Newby Teas is the world’s most awarded luxury tea brand and intends to maintain that reputation with their partnership with Neiman Marcus.
Newby Teas’ award-winning permanent collection, exclusive collaborations and trendy limited-edition collections keep things fresh and provide something for everyone. Their extremely popular Matthew Williamson collection is also available at Neiman Marcus in-store and online. In fact, the collection already required a restock online.
The collection features three bespoke tea blends created in partnership with Matthew Williamson, a designer who has claimed success in fashion, interior design and homewares since 1997. Each blend is presented in stunning caddies designed by Williamson, deriving his inspiration from many trips to the Rajasthan region of India. The curated designs incorporate evocative prints based on original watercolours, each one reflecting a facet of the chosen tea and its heritage.
“Newby is already off to a strong start with our expansion in the US. Last year, we were named the 2019 Forbes Travel Guide Brand Official tea. With the launch at one of the premier US specialty department stores, we’re confident American’s will embrace Newby’s fine teas and tisanes which can be found globally in five-star hotels, Michelin-starred restaurants, high-end stores and esteemed heritage venues,” said Aneta Aslakhanova, Global Marketing Director at Newby Teas.
The exclusive Matthew Williamson collaboration and the expansion of Newby Teas into Neiman Marcus provide an optimistic outlook for 2020 and the continuation of the brand’s growth in the US.
About Newby Teas
Newby Teas is the most awarded international brand in high-end luxury tea. The company is committed to the preservation not only of the character of tea itself, but also its history and culture.
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At Newby, quality is the number one priority. Only the finest leaves from a variety of tea gardens, picked at their most prime season, are selected. Expert tasters sample thousands of harvests, with their recommendations sent to founder and tea specialist, Mr Sethia.
Newby Teas is proud to have won 143 awards for its innovative products, including 68 from the prestigious Global Tea Championship. Newby Teas packaging design is also the recipient of seven awards.
SOURCE Newby Teas
