Naked brand extends beyond juices and smoothies for the first time

Naked brand announces the launch of Naked Fruit, Nut & Veggie Bars, extending the brand beyond juices and smoothies.

Naked is committed to giving everyone easy access to fruits and veggies in innovative forms, according to a release.

The all-new line up of chilled snack bars is the latest innovation from the brand; it’s packed with real fruits and vegetables and with delicious tastes. The Naked Fruit, Nut & Veggie bars come in three flavors: Blue machine, Green machine and Red machine.

“As experts in fruits and vegetables, I’m thrilled we are bringing the convenience, nutrition and taste we are known for at Naked into the chilled bars space,” says Becca Kerr, senior VP, North America Nutrition Fruit and Vegetable portfolio. “Since it’s not always convenient to fit fruits and vegetables into your daily routine, we’re expanding our lineup, continuing to provide consumers with yet another option to make sure they are getting their daily dose of goodness.”

The new bars will be available in retails nationwide later this month.