For 11 years, football fans have waited anxiously for the return of NBC Sunday Night Football (SNF), primetime’s #1 show for an unprecedented eight consecutive years, to Cleveland. On September 22, the wait will finally be over. To celebrate Sunday Night Football, Pepsi, with the help of defensive end Myles Garrett, is introducing a limited edition “Believeland” Pepsi, a custom orange-colored cola. Pepsi will only be producing 1,100 bottles of “Believeland” Pepsi (100 for every year Cleveland has had to wait for Sunday Night Football to return), and it will be available at the tailgate party, which will be free for all fans.
“There has been so much hype and energy building among fans across the country this year, and it’s amazing that Pepsi is doing something extra special with the launch of “Believeland” Pepsi and party on Sunday,” noted defensive end Myles Garrett.
“When we saw the game on the Sunday Night Football schedule this year, we knew we had to do something to celebrate with the city,” said Todd Kaplan, VP of Marketing, Pepsi. “We wanted to celebrate the fact that after an 11 year wait, Sunday Night Football has finally returned to Cleveland.”
On Sunday, Pepsi will be kicking off the celebrations early with a tailgate party takeover at Lindey’s Lake House Flats starting at 2p.m. ET. All fans get in for free and the party will feature a performance by lovelytheband, the limited batch of “Believeland” Pepsi and fan trivia with prizes.
Throughout the remainder of the week, fans can join in on the celebrations by checking out Myles Garrett’s Twitter page and following @Pepsi #GoBelieveland. Of the 1,100 “Believeland” Pepsi bottles produced, five will feature special golden labels with a prize for the recipients; fans should look out for more detail on Pepsi’s Twitter.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
Branding with Ferocity – Thinking Like an Indie Brand
Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.
GO MINIMALISM . . . HOLD ON A MINUTE!
Sustainable, 100% Recycled Transparent Sheeting is Now a Reality!
Kroger, Walgreens to Dedicate Section of Their Stores to Reusable Packaging