Launching a Category Defining Brand
CHALLENGE
Big Ambition
We engaged in early stage product development of a supplement range focused on tackling the stress in modern society geared towards Millennials and Gen Z. The ambition was to define the stress support category, and create a brand to own it. We developed a fully realized new brand identity, packaging, voice and messaging, and positioning R3SET as the leader of the category.
INSIGHT
Not Today, Stress
Stress is becoming a leading cause of health conditions and people would like to naturally hit a reset button on their stress, so they can better live in the moment.
RESULTS
Stress level, zero
We loved the early stage partnership, from insight and product development to attending sell-in meetings with major retailers. Bold, fresh and approachable, the entire brand experience feels confident and in control. The logo sits proudly in a field of brand green, underlined by a clear category claim and mirrors the custom structure we designed. The brand speaks in a conversational yet empowering tone of voice, and product imagery leads to side of pack with ingredient information and benefits.
Editorial Note: This post was shared by a member of the BXP magazine community using our Community Voice tool.
Our website community uses the tool to post articles, thought-leadership reports and analyses, white papers, case studies, blog entries and op-eds, press releases and events about brand and package design or marketing. These posts are vetted and edited by our editorial staff for editorial relevance and decorum for branding, design, marketing and package design professionals. Approved and edited content then lives side-by-side with other editorial content. Overtly promotional content is not accepted, but we do have advertising options available for those interested in promoting their services or products.
Do you want to become a contributing author to the BXP website? Click here to learn how you can become a contributing member of the BXP Magazine community.