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Sabra brings new dips to market with refreshed design




Sabra Dipping Company has introduced its new line of Mediterranean Bean Dips with three new flavors: White Bean with Spinach & Roasted Garlic, Red Bean with Sundried Tomato & Basil and Black Bean with Roasted Tomato & Smoked Paprika.

“Sabra’s new line of Bean Dips brings the flavors of the Mediterranean home for American consumers,” says Liza Laibe, director of marketing innovation at Sabra Dipping Company. “Our focus on the consumer guided us toward this category expanding innovation and the feedback we’ve received in early market roll outs has been excellent. Sabra Mediterranean Bean Dips deliver a fresh bold taste with every delicious bite and pair beautifully with veggies, tortilla and pita chips. We think you’ll enjoy every scoop.”

The Mediterranean Bean dips will be the first product line to hit shelves with the new refreshed branding and logo unveiled this month. The rebranding includes an updated logo, restyled label design and original photography on-pack, highlighting the plant-based ingredients in the Sabra products.

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