Smirnoff stirs up new hard seltzer beverage

Smirnoff introduces a new way for American’s to stay consistent with their New Year’s resolutions: Smirnoff Spiked Sparkling Seltzer. It’s a great tasting drink with less than 100 calories and zero sugar.

Available to consumers 21 years of age and older, Smirnoff Spiked Sparkling Seltzer comes in three different flavors: Orange Mango, Cranberry Lime and Watermelon; served chilled in a can.

“The Smirnoff brand is bringing something new to the emerging spiked seltzer category by now offering its lowest calorie option (in its flavored malt beverage portfolio),” says Krista Kiisk, Brand Director of Flavored Malt Beverages, Diageo Beer Co. USA. “We know people are looking for different options when it comes to their alcohol, and Smirnoff Spiked Sparkling Seltzer delivers variety without sacrificing taste.”