Tapping into tech to elevate brand experiences

We take a look back this year’s Digital Technologies to enhance Branding in the Physical World webinar, which is part of an continuing conversation about how new technological capabilities are being tapped to enhance brand experiences across a variety of industries.

In this on-demand webinar, which originally aired in April 2018, four innovation experts shared best-in-class examples of how brands tapped into emerging technologies to create experiences that were more engaging as well as glimpses into the future of these powerful synergies. Our speakers are Alison Gough, senior U.S. analyst at Stylus; Doris Brown-Mcnally, global brands innovation manager at HP Inc.; Keran Turakhia, author of “If Packaging Could Talk,” and chief marketing officer at iPackaging Expertise LTD and Hive IP LTD; and Michael Ferrari, a former global R&D associate director at P&G who is now a brand packaging innovation consultant and president of Ferrari Innovation Solutions, LLC. Click here to view the webinar, which is free to registered attendees thanks to our sponsors Digimarc, Dot Matrix Design Group, Fibre Box Association, HP, MetsaBoard, PrintPack, Sonoco-Trident, and WestRock.

This webinar also previewed many of concepts and technologies shown live at the very successful and first ever AIPIA Summit Americas, a collaboration between BXP magazine and the Active & Intelligent Packaging Industry Association, held in June 2018. Learn more about the AIPIA Summit Americas from this insightful community journalism piece by Brand Experience reader Beth McDonough and the next issue of Brand Experience magazine, where we look at both the successful AIPIA Summit Americas as well as the association’s event in Shanghai.