Materials
The Toolbox: Digital Tools for Design Execution
Digital Printing
www.mimakiusa.com
Multifunction UV-LED flatbed printer helps create package prototypes in offices. The UJF-7151, Mimaki USA says, offers exceptional print quality with white, clear and jettable primer inks.
Digital Printed Packages
www.printpack.com
Digitally printed packages can be hyper-customized for design flexibility. Customers can print what they want, when they want and at the desired amount.
Interactive Packaging Technology
label.averydennison.com
DirectLink incorporates NFC technology to send messages from a label to the consumer’s smartphone. Avery Dennison says its DirectLink technology can be used as an anti-counterfeiting measure to help users confirm a products authenticity. DirectLink can also let brands share content such as videos, user manuals, surveys and coupons.
Digital Press for Corrugated
hp.com
The HP Scitex 15500 Corrugated Press enables CPGs to print QR codes and custom URLs on varying quality boards. Different drop sizes can be used to optimize productivity and results in the same print: small ink drops deliver high quality and larger drops can be used for speed.
Label Finishing Equipment
www.rotoflex.com
The Vericut3 is an off-line finishing solution for digital and conventional printed web that reduces material waste through automated die-cutter and flexo unit set up. Further efficiencies and savings that can be passed on from the converter to the brand come from the machinery’s ability to address the ever-changing inspection rewind requirements to maximize digital workflow, accommodate shorter runs and reduce costs.
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Website Design Platform
warhead.com
This website development platform makes it simple to creatively design imaginative websites working uniformly from desktops, tablets or smartphones.
Branding with Ferocity – Thinking Like an Indie Brand
Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.
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