Despite the old saying, people really do judge books by their covers. No matter how good a product is, its quality will go unnoticed if buyers...
Regardless of varied consumer preferences, there are surely enough wine options available to satisfy nearly every American of legal drinking age (21+). Whether these consumers are...
Alex Weber Senior creative director, Kaleidoscope How do you define disruptive innovation? Disruptive innovation challenges norms, changes conversations, redefines experiences, creates new experiences and/or simply breaks...
The [Brand Experience] List is created in partnership with Nextatlas, which clusters and ranks the social media content produced by a selected worldwide community of early...
At drinktec 2017, Graphic Packaging International (GPI) will demonstrate a world of possibilities in machinery and packaging solutions that address both current and evolving consumer buying...
Fabula Nebulae has announced its Maine Gift Box, a “love letter to Maine,” featuring all natural products and something for everyone. Fabula Nebulae is a woman-owned...
A rigid packaging leader, TricorBraun today released a new report addressing challenges faced by brand owners when it comes to selecting the right packaging materials. The...
Consumers today are always shopping. John Bajorek, senior vice president of brand, strategy and design for Pine Strategy & Design, explains, “They might not be physically...
PRODUCT BRANDING and packaging decisions are very important decisions as in the present age of globalization, a large number of brands of various products are available...
Packaging is an integral part of the investment a company makes in its attempt to sell products and services successfully. Packaging design helps create a brand...