Beverage
Vertex Awards IV
Vertex Awards IV
www.vertexawards.org
The Vertex Awards are a global competition devoted exclusively to the art of private brand package design. The awards are judged by a highly esteemed panel of industry experts from around the world and awarded based on creativity, marketability and innovation.
Best of Show, Gold
AdvertisementBody Care category
Kyrey for Men—Male Deodorant
Submitted by: Maslow
The Spanish supermarket Consum was renewing its packaging. It wanted an innovative design for male products to stand out among competitors getting the young consumers’ attention. The transformation and the new graphic code brought sales rating and evaluations on shopping intention tests.
Publisher’s Choice, Gold
Fresh category
El Corte Ingles Fresh Potatoes
Submitted by: Supperstudio
From farm to kitchen, that’s the way of fresh potatoes range of the El Corte Ingles. A colorful proposal for four varieties, where the cuisine world and the farm are perfectly connected. Made for boiling, stewing and frying.
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Gold Award, Beverages: Alcoholic
Extra Special Whisky
Submitted by: Brandhouse
Create branding for bottle labels and boxes across three Extra Special Whiskies. Communicate region and distillery through iconography, typography and copy. The use of special finishes and embellishments are used to convey the quality of the product and reflect the premium price point.
Gold Award, New Brand
El Corte Ingles
Submitted by: Supperstudio
El Corte Ingles wanted a new identity for its private brand. First was a structure for the entire brand and a wording for the design of each line that would make consumers feel closer to the brand and give the brand a more modern look.
Gold, New Brand
AdvertisementPrince & Spring
Submitted by: Prince & Spring
The brand was born as the antithesis of what private label was; generic, low quality, “value.” Millennial shoppers don’t just expect quality, convenience, transparency, and authenticity—these are table stakes.
Gold, Holiday or Limited Edition
Pams Christmas Range
Submitted by: Brother Design Ltd.
A playful script, charming gold festive details and home-baked photo styling, dress up the cheery red-and-white packs and a string and tag logo.
Gold, Holiday or Limited Edition
PnP Easter
Submitted by: Daymon
A joyful, seasonal communication for South Africa. The packaging design brings spring and Easter fun into the stores. Seasonal colors were combined with complementary patterns to make the scenery.
Branding with Ferocity – Thinking Like an Indie Brand
Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.
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