Connect with us

Press Releases

Walmart Canada to Include Sustainability Certification Label on Beef Packaging

Retailer becomes first grocer in Canada to earn certification.




Walmart Canada to Include Sustainability Certification Label on Beef Packaging
Credit: CNW Group/Walmart Canada

PRESS RELEASE MISSISSAUGA, ON — Walmart Canada is now sourcing beef from certified sustainable farms and ranches according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB).

Additionally, Walmart is sourcing a large enough quantity of beef from sustainable sources for its “Your Fresh Market” brand beef patties that it has been granted permission to include a sustainability certification label on each package.

Walmart is the first grocery retailer in Canada to achieve this milestone.

Walmart’s efforts to help expand the CRSB’s program in Canada include a focus on engaging in dialogue with industry and supply chain partners to create and advocate for continually better industry standards.

Walmart Canada sources 100 percent of its beef in Canada and is a supporter of the Canadian beef industry. Canadian beef producers manage and help preserve 35 million acres of native grasslands in Canada. Grazing cattle here contributes to preserving critical habitat for wildlife and birds, including over 60 species at risk. The new CRSB claim represents an opportunity for a whole-system transformation and continued progress across the beef supply chain.

“Walmart is committed to being a regenerative company – one that works to restore, renew and replenish our planet. Offering this new line of beef patties with sustainability certification is part of our journey and a proud moment for our entire team,” said Horacio Barbeito, president and CEO, Walmart Canada. “Our ongoing partnership with the CRSB helps drive the shared goal of advancing sustainability within the Canadian beef industry. Each of us can take pride in knowing that our collective actions support global sustainability commitments.”


The ongoing partnership with the CRSB is also an important part of Walmart Canada’s continued commitment to focus on sustainability in its sourcing decisions both globally and domestically. It also builds on the pledge to source key commodities more sustainably – for example, with seafood and pulp and paper.

“Walmart Canada has been a strong partner on our sustainability journey. We’re delighted that they are now showcasing the CRSB Certified label in Walmart stores across the country. The label will help Canadians understand the sustainable practices that are used and how their food is raised, so that they can better understand how that contributes to a sustainable food system. We want all Canadians to feel confident that in choosing CRSB-certified products, they are making the right choices for themselves and their families, and for our planet, while also supporting farmers and ranchers across Canada,” said Anne Wasko, Chair of the CRSB and rancher from Eastend, SK.

Launching in time for the summer barbecue season in Canada, this broadened assortment of beef patties with CRSB Certified labeling will feature three flavor options, including bacon cheddar and mushroom-infused offerings.

Send your press releases to BXP at [email protected]. Learn about our submission guidelines.

Continue Reading


Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines




Get the most important news and business
ideas from BXP Magazine's news bulletin.



Most Popular