Dole ranked a top food brand in U.S.

Dole Packaged Goods was named one of the top U.S. food brands in an analysis of consumer conversations. Dole Packaged Goods ranked 7th out of 500, according to Engagement Labs. Dole was also rated top food brand for online consumer sentiment.

The data was measured over 12 months ending in January, the TotalSocial rankings measure the ‘most important drivers of brand performance in the only continuous measurement of social media and word of mouth conversations,’ according to the Engagement Labs announcement or rankings.

“Dole Packaged Foods enjoys our relationship with consumers over social media and works hard at having a meaningful, on-going conversation,” says Dave Spare, vice president marketing & new product development. “Our team values the continual engagement with consumers and a 360 degree approach in discussing products, recipes and healthy lifestyles.”