Kraft Heinz and Dean Food Company announce partnership

Dean Foods Company and Kraft Macaroni and Cheese have announced a partnership, spotlighting Dean’s DairyPure brand milk and Kraft Macaroni and Cheese.

This partnership brings together the benefits the two brands offer: high quality, kitchen staples consumers can feel good about serving their families, according to a release.

This year, Dean and Kraft Macaroni and Cheese will launch Pure Love, a co-branded ad campaign, including in-store POS, special product labels and tags, IRCs and digital marketing and social media content.

The campaign launches in stores April 17 and runs through May 31.

“Kraft Macaroni & Cheese has been a family favorite for over 80 years. We gave consumers even more reasons to love it last year with our move to no artificial flavors, preservatives, or dyes. Dairy Pure brand milk is the ideal partner to make a tasty bowl of Kraft M&C,” says Jessica Gilbertson, Head of Meals at Kraft Heinz.