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Beauty & Cosmetics

Givenchy teams up with Albéa for its lash care mascara Base mascara Perfecto

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Givenchy, the House of Haute Couture, highlights the lashes with its brand new lash care treatment brush Base mascara Perfecto.

This innovative mixed fiber brush combines black fibers to separate and coat the lashes and 100% natural white cotton fibers for a soft and delicate application of the formula on the lashes. The spa-like treatment formula nourishes and protects the lashes as well as maximizes volume. The unique formula can be applied at the end of the day to work overnight or just before the mascara daily routine.

The Base mascara Perfecto brush is manufactured in our Albéa Tips Studio in Morristown, TN, the center of excellence for applicators –mascaras, lip gloss and eyeliners.
The Morristown Albéa Tips Studio, specialized in fiber mascaras, was opened this summer in the United States to serve local brands.

The pink bottle is made in Albéa Simandre (France), our center of excellence for skin care products and metallization.

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

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