Morinaga America, Inc. is making your candy selection a thriller this year with the launch of the new HI-CHEW Sweet & Sour Mystery Mix bag. Featuring four flavor varieties including fan-favorites Sour Grapefruit, Sour Lemon and Green Apple, the bag will also include a fourth Mysterious Flavor. HI-CHEW is challenging its fans to guess the flavor of the unknown chew for a chance to win the ultimate HI-CHEW Halloween Grand Prize. Voting will be open starting today, October 2, 2017 through October 13, 2017, when the flavor will be revealed.
A Halloween story complete with hidden clues tied to the Mysterious Flavor will be featured on HI-CHEW’s social media channels, including Facebook, Twitter and Instagram. Fans will be prompted to submit their flavor guess on hi-chew.com. The Grand Prize includes HI-CHEW product and swag, along with a $100 gift card from Spirit Halloween.
“Mysteries provide great fun and excitement during Halloween,” says Norio Otsuki, chief operating officer of Morinaga America, Inc. “This year, we wanted to give our fans a chance to come together, enjoy great tasting HI-CHEW, and add the anticipation of a good mystery to their Halloween season.”
HI-CHEW’s Sweet & Sour Mystery Mix bag is available in two sizes:
6.42 oz bag (Price: $3.49) includes Green Apple, Sour Lemon and the Mysterious Flavor
12.66 oz bag (Price: $5.99) includes Green Apple, Sour Lemon, Sour Grapefruit and the Mysterious Flavor
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The product is available at select Walgreens, Target, and Albertsons as well as online at Target.com.