As part of a collaborative effort, How Design Live and the American Marketing Association (AMA) has successfully created and executed a new two-day event for marketers as well as designers ending on May 1, 2018.
The two-day program focused on the intersection of design and marketing. The goal is to strengthen the collaboration between marketers and designers, as they embrace the latest technologies and face new business challenges. The program will explore the new norms in marketing, customer experience and R&D, and how marketing and design should move together in the same direction.
“Every year we see more marketing professionals attending How Design Live, as well as an increasing interest among our design attendees in sessions that blend design and marketing,” says Gary Lynch, vice president and group show director for How Design Live. “The convergence of design and marketing is accelerating, and we have a responsibility to our attendees to provide programming on skills and knowledge that advances their careers or better serve their clients.”
Jennifer Faris Severns, chief experience officer at the American Marketing Association, notes, “Together, designers and marketers form the formidable team required to forge new pathways for brands and customers. The 1950s saw a powerful art director and copywriter team revolutionize advertising, and now we are ushering in a new era with AI [artificial intelligence] that is changing everything—how we communicate, inspire, and work together. The How Design Live and American Marketing Association partnership ignites this combined force, showing designers and marketers how to combine their strengths in design thinking and strategy to define our future.”
Designers and marketers attending How Marketing Live learned strategies for communicating and collaborating effectively with each other in an agile world. Other key topics include: how strategy drives key marketing decisions; ROI and the use of data to optimize creative and drive results; marketing automation, social media, SEO, paid strategies and content marketing to deliver integrated campaigns; the foundations of UI and UX design, and the connection between digital and physical touchpoints to deliver memorable customer experiences; and the implications of artificial intelligence on marketing and design.
