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Kroger and Walgreens launch pilot program

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The Kroger Company and Walgreens announced today, Oct. 2 that the two companies will be collaborating on an exploratory pilot program that combines Kroger’s grocer role with Walgreens pharmacy, health and beauty.

Walgreens will also start selling some of Kroger’s private-label brands, including Simple Truth. Thirteen Northern Kentucky Walgreens stores will pilot the format over the next several months.

“This exciting collaboration aligns with Kroger’s vision of serving America through food inspiration and uplift,” says Rodney McMullen, Kroger’s chairman and CEO, in a statement. “This concept brings together the best of two great brands to rethink convenience and redefine the way America shops for food.”

With this pilot, customers will also be able to order Kroger grocery items online and pickup orders at the participating Walgreens locations.

“This innovative new concept is an opportunity to test and learn, as we determine how we can best work together to further elevate our customer offering,” says Stefano Pessina, executive vice chairman and CEO of Walgreens Boots Alliance, Inc. “We continue to evolve our offerings to meet the changing needs of our customers and provide a more differentiated shopping experience. We’ve been implementing new approaches to promotions, product selection and other areas to deliver greater value in our stores.”

 

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