Lextant, the human experience firm, today announced the hire of Jon Denham as vice president of its strategic account services team. Denham brings nearly 30 years of design and strategy experience in the consumer packaged goods (CPG) industry to his new leadership role. Denham will also head Lextant’s first regional office beyond its headquarters in Columbus, Ohio, expanding the firm’s presence to Chicago.
As a member of Lextant’s senior team, Denham will evolve the company’s client service and strategy capabilities, focusing first on the promotion of Lextant’s innovative Desirability offering – a proven approach helping companies link consumer behaviors and ideals to the design of new products and services.
“Lextant has been the secret behind some of the most successful brands in the CPG industry,” says Denham. “To create great experiences, a company needs to align its teams with a clear understanding of the consumer. As a former client, I’ve seen first-hand how unique and impactful Lextant’s approach is. There really isn’t anything like it in the industry. I look forward to bringing the strategic Desirability offer to a wider market and working closely with the diverse client base Lextant serves.”
Prior to joining Lextant, Denham served as the vice president of disruptive design and innovation at ConAgra Brands, and held various design leadership roles at Procter & Gamble and Kraft Foods.
“I‘m very pleased to have Jon on the team,” said Lextant CEO and founder, Chris Rockwell. “He has a proven ability to connect consumer insights to effective market innovation. He understands how large organizations work and the challenges our clients face, allowing us to be more strategic and have an even stronger impact on their bottom line.”
The Chicago office is the first to open outside of Ohio. Recent growth in Lextant’s transportation, financial services, healthcare and CPG businesses are driving a need for an increased presence in key markets. The company foresees additional expansion locations in the coming years.
Advertisement
To learn more about Lextant, visit www.lextant.com.
About Lextant
Lextant is a human experience and design research consultancy based in Columbus, Ohio, that works with Fortune 500 companies in industries like automotive, retail, CPG, finance, healthcare and more. For 20 years Lextant has worked behind the scenes of the most progressive industries, paving the way for countless innovations and milestones. From infotainment systems in cars to better shopping experiences in stores, Lextant helps brands create billion-dollar products and experiences that become industry standards. Lextant’s distinct ability to decode what consumers really want combined with seasoned industry perspective and an innovative approach to research design results in products and experiences consumers truly need.
Editorial Note: This post was shared by a member of the Brand Experience magazine community using our Community Voice tool.
Our website community uses the tool to post articles, thought-leadership reports and analyses, white papers, case studies, blog entries and op-eds, press releases and events about branding, design or marketing. These posts are vetted and edited by our editorial staff for editorial relevance for branding, design and marketing professionals. Approved and edited content then lives side-by-side with other editorial content.
Do you want to become a contributing author to the BXP website? Click here to learn how you can become a contributing member of the BXP Magazine community.
Advertisement
