Michelob Ultra Introduces Limited Edition Pack Spotlighting Superstar Athletes

(PRESS RELEASE) NEW YORK — This summer, Michelob Ultra will unveil a Limited Edition Pack featuring some of today’s greatest professional athletes, with select packs containing signed bottles by each of the superstars.

Beer lovers and sports fans who purchase the Team Ultra Limited Edition Pack, available in 24-packs of 12-oz bottles wherever Michelob Ultra is sold, will randomly find bottles signed by the six Team Ultra athlete partners. The six featured athletes are Serena Williams, Anthony Davis, Alex Morgan, Jimmy Butler, Nneka Ogwumike and Brooks Koepka.

With each player’s signed bottle, or free labels posted at www.michelobultra.com/contest-rules, fans can upload a photo to the MyCooler app for one entry and the opportunity to win a variety of prizes throughout the summer. Anyone who collects all six signature bottles will earn ten bonus entries toward the Ultimate Comeback Grand Prize: tickets for two to some of the biggest professional championship sporting events of 2022.

“We have all been eagerly awaiting the reopening of live attendance at sporting events; grabbing a beer from your fridge and watching the game alone does not have the same joyful feeling as being in the arena with friends and ordering a beer from the stadium vendor,” says Ricardo Marques, VP of marketing, Michelob Ultra. “That’s why, this summer we will celebrate the greatest comeback in the history of sports in epic fashion by giving fans a chance for a once in a lifetime experience.”

The sweepstakes will be open for entry from June 7 through September 12, with winners being announced throughout the summer and the grand prize being awarded on Sept. 13.

For more information about the limited edition packaging and the sweepstakes, ultracomeback.com.