Random House Children’s Books partners with Peeps brand to launch Peeps on a Perch

It’s a partnership, just in time for the Easter holiday.

Random House Children’s Books has announced its newest storybook set in partnership with Peeps—Peep on a Perch by Andrea Posner Sanchez.

The storybook encourages parents to start a new Easter tradition with the entire family. Peep on a Perch contains Peeps Chick plush and a picture book.

“We are thrilled to be part of the Peep on a Perch storybook debut,” says Caitlin Servian, Peeps brand manager, in a release. “Peeps fans have been expressing Peepsonality in different ways for years through crafts, recipes and even art sculptures, so adding this nostalgic storybook to the mix is sure to bring smiles to our youngest Peeps fans!”

Peeps have been a part of the Easter tradition for more than 65 years.