BBB Industries, LLC — a leading remanufacturer of automotive aftermarket parts — selected TFI Envision to develop a unique campaign to address misconceptions within the industry regarding remanufactured parts.
The automotive aftermarket remanufacturing industry has had to overcome a perception that remanufactured parts are of inferior quality. As a result, the industry focuses on only showing completely remanufactured parts in marketing and promotional materials. TFI Envision’s research process discovered that everyone in the industry knows a remanufactured part starts out as “worn out” part. So rather than following the industry marketing trend of only showing a finished part, TFI Envision decided to embrace the worn Original Equipment (OE) part and developed: BBB Industries – OE Overhaul*.
This campaign theme was implemented through a comprehensive program that included a print and digital advertising campaign; a series of TV spots; videos; social media; a the completely new 20’ x 60’ AAPEX 2017 tradeshow booth and more.
The initial response speaks for itself: ”BEAUTIFUL booth Team TFI Envision! These graphics are going to really POP on the show floor!” “Fantastic! I love it!”
* OE is an industry term for Original Equipment manufacturer parts.
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